Performance Marketer

theworks; Mumbai; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Flexible hours

Overtime pay

Paid learning budget

Vipassina leave

Job summary

theworks in Mumbai seeks a Performance Marketer to independently manage strategy, execution, optimisation and reporting of performance campaigns across Google Ads, Meta Ads and LinkedIn Ads for multiple clients.

You will handle tracking systems (GA4, GTM, Meta Pixel), optimise for lead quality and ROAS, manage budgets and mentor juniors, with an 8-hour flexible schedule and a learning budget to support growth.

Qualifications

• 2–3 years in performance marketing or paid media
• Agency experience preferred
• Strong knowledge of Google Ads, Meta Ads Manager and LinkedIn Ads

Responsibilities

• Plan, launch, manage and optimise campaigns across Google, Meta, LinkedIn
• Analyse performance, optimise for leads, conversions, ROAS and cost efficiency
• Manage tracking, GA4, GTM, Meta Pixel and conversions
• Prepare performance reports and present insights to clients

Skills

Performance marketing

Paid media

Digital advertising

Google Ads

Meta Ads Manager

LinkedIn Ads

Campaign analytics

Client communication

Tools

GA4

Google Tag Manager

Meta Pixel

Google Merchant Center

Shopify

Analytics

Job description

As a Performance Marketer, you will independently manage the strategy, execution, optimisation, tracking and reporting of performance marketing campaigns for multiple clients You will be responsible for understanding business objectives, translating them into effective media strategies, managing advertising budgets and improving campaign outcomes across platforms such as Google Ads, Meta Ads and LinkedIn Ads The role also involves independently managing tracking systems, resolving attribution issues, leading day-to-day client communication and guiding junior team members Develop and execute performance marketing strategies across Google, Meta, LinkedIn and other relevant platforms, aligned with client goals and KPIs. Plan, launch, manage and optimise campaigns across targeting, audiences, keywords, bidding, budgets and remarketing. Analyse campaign performance and optimise for lead quality, conversions, ROAS, cost efficiency and scalability. Manage tracking and measurement including GA4, Google Tag Manager, Meta Pixel, Events Manager, Conversion API and Google Ads conversions. Manage e-commerce performance through Google Merchant Center, Shopify, product feeds, analytics and attribution. Build performance reports, present actionable insights to clients, collaborate with internal teams and mentor junior team members.

Requirements

• 2 to 3 years of hands-on experience in performance marketing, paid media or digital advertising
• Prior experience working in an advertising or digital marketing agency is strongly preferred
• Strong working knowledge of Google Ads, Meta Ads Manager and LinkedIn Ads

Benefits

• Complete your 8 hours at your convenience
• Menstrual Work From Home
• Overtime Pay - For any additional hours worked, you will receive overtime pay, recognising and fairly compensating your efforts beyond standard working hours
• Paid Learning Budget - Whether it's a course or certification that aligns with your field, we offer a paid learning budget to support your continuous growth
• Vipassina Leave - Mental well-being is essential. We offer a dedicated time off for Vipassina