Performance Marketer

Fx Retina - Performance Marketing Agency; Lucknow; Remote; INR 350,000 - 700,000; Full time

Job summary

Fx Retina is a performance marketing agency seeking a Performance Marketer to plan, manage and scale Meta and Google Ads campaigns for multiple clients. You’ll handle lead generation and D2C/e-commerce funnels, optimize campaigns, and collaborate with creative teams to drive measurable growth.

The role emphasizes ownership of metrics like ROAS and CPA, and requires hands-on experience with ad platforms, analytics, and tracking. Remote role with preference for Lucknow-connected collaboration.

Qualifications

• 1+ year hands-on performance marketing experience.
• Experience in a digital/performance marketing agency is preferred.
• Hands-on experience managing Meta Ads and/or Google Ads.
• Experience independently managing multiple active client accounts.
• Strong understanding of Lead Gen and D2C/e-commerce funnels.

Responsibilities

• Plan, launch, manage and scale Meta Ads and Google Ads campaigns across multiple client accounts.
• Manage campaigns for both Lead Generation and D2C/E-commerce businesses.
• Take ownership of campaign performance across ROAS, CPL, CPA, CAC, CTR, CPC and conversions.
• Develop campaign strategies based on client objectives, audience and growth targets.
• Analyze data regularly and identify opportunities for optimization and scaling.
• Conduct structured A/B testing across creatives, audiences, offers, landing pages and structures.
• Build and optimize retargeting, remarketing and audience strategies.
• Collaborate with creative teams to identify winning creatives and testing opportunities.
• Set up and troubleshoot Pixels, conversion events, UTMs and tracking requirements.
• Understand the customer journey from ad click to lead/sale and report insights.
• Stay updated with Meta Ads, Google Ads and tracking policy changes.

Skills

Performance marketing

Meta Ads

Google Ads

Account management

A/B testing

Campaign optimization

Job description

About FX Retina

FX Retina is a performance marketing agency focused on helping businesses scale through data-driven paid advertising and growth strategies.

About FX Retina

FX Retina is a performance marketing agency focused on helping businesses scale through data-driven paid advertising and growth strategies.

We work with businesses across D2C, E-commerce, Healthcare, Clinics, Real Estate, Education, B2B and other service-based industries, with a strong focus on generating measurable business outcomes through Meta and Google Ads.

We're looking for a Performance Marketer who understands that performance marketing isn't just about running ads — it's about understanding the business, identifying opportunities, testing intelligently, and continuously improving results.

What You'll Be Responsible For

• Plan, launch, manage and scale Meta Ads and Google Ads campaigns across multiple client accounts.
• Manage campaigns for both Lead Generation and D2C/E-commerce businesses.
• Take ownership of campaign performance across metrics such as ROAS, CPL, CPA, CAC, CTR, CPC and conversion rate.
• Develop campaign strategies based on the client's business model, objectives, audience and growth targets.
• Manage multiple client accounts simultaneously while maintaining campaign quality and performance.
• Analyse campaign data regularly and identify opportunities for optimization and scaling.
• Conduct structured A/B testing across creatives, audiences, offers, landing pages and campaign structures.
• Build and optimize retargeting, remarketing and audience strategies.
• Work closely with creative teams to identify winning creatives, hooks, messaging and new testing opportunities.
• Set up and troubleshoot Pixels, conversion events, UTMs and other tracking requirements.
• Understand the complete customer journey — from ad click to lead/sale — rather than looking at platform metrics in isolation.
• Prepare performance reports and convert campaign data into clear, actionable insights.
• Participate in client calls when required and confidently explain performance, challenges, strategy and next steps.
• Stay updated with changes in Meta Ads, Google Ads, tracking, attribution and advertising policies.

What We're Looking For

• Minimum 1+ year of hands-on Performance Marketing experience.
• Previous experience working in a digital/performance marketing agency is strongly preferred.
• Hands-on experience managing Meta Ads and/or Google Ads.
• Experience independently managing multiple active client accounts.
• Strong understanding of both Lead Generation and D2C/E-commerce funnels.
• Experience handling meaningful advertising budgets and demonstrating the ability to scale campaigns while maintaining performance.
• Strong understanding of campaign metrics and the ability to diagnose why a campaign is or isn't performing.
• Working knowledge of Meta Ads Manager, Google Ads, Google Analytics, Google Tag Manager and conversion tracking.
• Experience with industries such as Healthcare, Real Estate, D2C/E-commerce, Education or B2B will be an advantage.
• Strong analytical and problem-solving ability.
• Good communication skills and confidence working directly with clients.
• Ability to take ownership of accounts rather than waiting for instructions for every optimization.

What Will Make You Stand Out

You'll have an advantage if you can show us actual examples of:

• Campaigns you've successfully scaled
• ROAS/CPL/CPA improvements you've achieved
• Monthly ad budgets you've independently managed
• Lead Generation and D2C accounts you've worked on
• Situations where you identified a campaign problem and fixed it
• Creative or funnel experiments that materially improved performance

We're much more interested in what you've actually managed and achieved than simply the number of years you've worked.

Why Join FX Retina?

You'll get the opportunity to work across multiple industries and business models while managing campaigns where your decisions have a direct impact on client growth.

This role provides exposure to real client accounts, substantial advertising budgets, performance strategy, experimentation and scaling, with the opportunity to grow into greater account and team ownership as FX Retina expands.

Location: Remote, with preference given to candidates based in Lucknow or those comfortable working closely with the Lucknow team.

Skills: d2c,meta ads,google ads,performance marketing,e-commerce,campaigns,advertising