Performance Marketer

Fx Retina - Performance Marketing Agency; Lucknow; Hybrid; INR 600,000 - 1,000,000; Full time

Job summary

FX Retina is seeking a hands-on Performance Marketer to manage and scale paid campaigns across Lead Generation and D2C/E‑commerce clients. You will drive end‑to‑end campaign ownership, budgets, performance, testing, and reporting in a fast‑paced remote/hybrid agency setting.

The ideal candidate has 1–3 years of hands-on experience, strong Meta Ads skills, and is comfortable working across client accounts and budgets.

Qualifications

• 1–3 years of hands‑on Performance Marketing experience.
• Proven experience running Lead Generation campaigns.
• Proven experience managing D2C/E-commerce performance campaigns.
• Strong hands‑on experience with Meta Ads; Google Ads experience is preferred.

Responsibilities

• Plan, launch, manage, and optimise campaigns across Meta Ads and Google Ads.
• Manage campaigns for Lead Generation and D2C/E-commerce clients.
• Take end‑to‑end ownership of assigned accounts, including budgets and reporting.
• Monitor daily ad spend and account performance to keep campaigns on track.
• Track CPL, lead quality, conversion rates, and cost per qualified lead for Lead Gen.
• Track ROAS, CPA/CAC, revenue, conversion rate, and AOV for D2C campaigns.
• Analyse performance data to improve targeting, creatives, offers, and funnels.
• Build structured testing plans across audiences, creatives, and landing pages.
• Scale winning campaigns while maintaining profitability and growth.

Skills

Paid campaigns management

Lead generation

D2C/e-commerce

Campaign optimization

Performance marketing

Tools

Meta Ads

Google Ads

GA4

Job description

About The Role

FX Retina is looking for a Performance Marketer with hands‑on experience managing and scaling paid campaigns across Lead Generation and D2C/E-commerce businesses.

Employment Details

• Employment Type: Full‑Time
• Work Mode: Remote/Hybrid
• Experience: 1–3 Years

You’ll be responsible for managing multiple client accounts, monitoring daily performance, identifying opportunities and risks, testing new strategies, and taking ownership of campaign outcomes.

We’re looking for someone who understands that performance marketing is not just about launching ads—it’s about understanding the business objective behind every campaign and continuously improving the numbers that matter.

Key Responsibilities

• Plan, launch, manage, and optimise campaigns across Meta Ads and Google Ads.
• Manage campaigns for both Lead Generation and D2C/E-commerce clients.
• Take end-to-end ownership of assigned accounts, including budgets, performance, testing, optimisation, and reporting.
• Monitor daily ad spend and account performance to ensure campaigns remain on track.
• For Lead Generation campaigns, track and optimise metrics such as CPL, lead volume, lead quality, conversion rates, and cost per qualified lead.
• For D2C campaigns, track and optimise metrics such as ROAS, CPA/CAC, revenue, conversion rate, AOV, and overall profitability.
• Analyse campaign performance and identify opportunities to improve targeting, creatives, offers, landing pages, and funnels.
• Build structured testing plans across audiences, creatives, hooks, offers, campaign structures, and landing pages.
• Scale winning campaigns while maintaining performance and profitability.
• Coordinate with designers, video editors, copywriters, and landing-page teams for new assets and improvements.
• Identify performance drops, tracking issues, creative fatigue, or other account risks and escalates them proactively.
• Maintain clear performance reports, account updates, and next action plans.

What We’re Looking For

• 1–3 years of hands‑on Performance Marketing experience.
• Proven experience running Lead Generation campaigns.
• Proven experience managing D2C/E-commerce performance campaigns.
• Strong hands‑on experience with Meta Ads; Google Ads experience is preferred.
• Experience managing multiple client accounts and advertising budgets simultaneously.
• Strong understanding of CPL, CPA, CAC, ROAS, CTR, CPC, AOV, conversion rates, lead quality, and other performance metrics.
• Understanding of funnels, landing pages, creatives, attribution, tracking, and conversion optimisation.
• Ability to analyse campaign data and make optimisation decisions based on numbers.
• Experience scaling successful campaigns while controlling acquisition costs.
• Strong ownership and accountability for assigned accounts.
• Ability to work effectively in a fast‑paced agency environment.

What Success Looks Like

You should be able to look at an account and quickly understand what is happening, why it is happening, and what needs to happen next.

For Lead Gen accounts, that means going beyond generating cheap leads and understanding lead quality and downstream conversions.

For D2C accounts, it means looking beyond platform ROAS and understanding acquisition cost, revenue, conversion rate, scalability, and profitability.

The expectation is simple: own your accounts, know your numbers, identify problems early, and continuously find opportunities to improve performance.

Why Join FX Retina?

At FX Retina, you’ll work across both Lead Generation and D2C businesses, giving you exposure to different funnels, campaign strategies, customer journeys, and scaling challenges.

If you enjoy working with numbers, testing new ideas, solving performance problems, and taking ownership of business outcomes—not just ad campaigns—we’d love to hear from you.

Skills: google ads,campaigns,lead generation,meta ads,d2c,performance marketing,e-commerce