Performance Marketer

BrandHero Design; India; Remote; INR 900,000 - 1,400,000; Full time

Job summary

Brandhero Design is a boutique design consultancy offering design that works across storytelling, graphics, experience design, and technology. We seek a Performance Marketing Officer for full-time remote work, responsible for planning, executing and optimizing campaigns, analyzing data, and reporting results to drive measurable growth.

The role collaborates with design and content teams, manages paid and organic social initiatives, and leverages GA4/GTM to track performance.

Qualifications

• Experience running performance marketing campaigns across Meta Ads and Google Search.
• Experience with GA4 and GTM for tracking.
• Ability to diagnose funnel bottlenecks and optimize end-to-end.
• Strong analytical thinking and data-driven decision making.

Responsibilities

• Manage and optimize paid acquisition campaigns across Meta Ads and Google Search.
• Own end-to-end funnel tracking and attribution.
• Collaborate with design/content teams and create effective creatives.
• Prepare performance reports and provide actionable recommendations.
• Stay current with industry trends and best practices in digital marketing.

Skills

Digital marketing

Analytics

Paid social

Campaign optimisation

Landing pages

GA4

GTM

Data-driven decisions

Ownership

Tools

Meta Ads

Google Ads

GA4

GTM

Job description

High-Ticket Growth | 100% Remote | Full-Time

Company Description

Brandhero Design is a boutique design consultancy built on the principle of "Design that Works." The team blends storytelling, graphic design, experience design, and technology to create distinctive brand and customer experiences. Brandhero Design partners with clients to craft solutions that are both visually compelling and strategically effective. Professionals joining the company can expect a creative, collaborative environment focused on meaningful, results-driven design.

Role Description

The Performance Marketing Officer is a full-time, remote role responsible for driving measurable growth across digital channels. Day-to-day tasks include planning and executing performance marketing campaigns, monitoring key metrics, and optimizing strategies based on data insights. The role involves collaborating with design and content teams to align campaigns with brand objectives, managing paid and organic social media initiatives, and conducting market and audience analysis to refine targeting. The Performance Marketing Officer will also prepare regular performance reports, recommend improvements, and stay current with industry trends and best practices in digital marketing.

Turn ad spend into business outcomes.

We are looking for a Performance Marketing Lead who understands that marketing is not just about getting clicks or cheap leads.

You should be able to look at the entire journey:

…and identify exactly where the funnel is breaking.

This role is for someone who can take ownership of outcomes, work independently, test aggressively, and clearly explain what is working, what is broken, and what we should do next.

What you'll own

1. 1. Paid acquisition
   • - Manage and optimise campaigns across Meta Ads and Google Search.
   • - Work primarily on real-estate and high-ticket lead generation.
   • - Own campaign structure, targeting, budgets, creatives, landing pages and optimisation.
2. 2. Own the funnel end-to-end
   • - Track what happens after the lead is generated.
   • - Diagnose whether the problem is the campaign, creative, offer, landing page, tracking, lead quality or sales response time.
   • - Work with the team to fix the actual bottleneck rather than simply increasing ad spend.
3. 3. Creative testing
   • - Work closely with our design and film team to develop and test new creatives.
   • - Turn campaign data into clear creative hypotheses.
   • - Constantly test different hooks, angles, offers, formats and audiences.
4. 4. Tracking & attribution
   • - Set up and maintain GA4, GTM and conversion tracking.
   • - Understand attribution and identify tracking gaps.
   • - Connect marketing activity with actual business outcomes.
5. 5. Reporting
   • - Build simple reports that help founders make decisions.
   • - Don't just report metrics ,explain why they moved and what we should change.

What great looks like

"Why did Campaign A generate leads at ₹180 while Campaign B generated them at ₹900?"

"Are we actually getting better leads, or are we simply getting cheaper leads?"

"Is the issue with the ad, landing page, offer, tracking or sales follow-up?"

"What should we test next, and why?"

You don't need someone to give you detailed instructions for every task.

You find the problem, investigate it, propose the solution and execute.

What we care about

• - Commercial thinking
• - Lead quality over lead volume
• - Clean tracking
• - Strong analytical thinking
• - Creative testing
• - Ownership
• - Ability to work independently

What we don't care about

• - Certificates just for the sake of certificates
• - College name
• - Buzzword-heavy CVs
• - Screenshots of vanity metrics
• - Knowing ad-platform terminology without - - -understanding business outcomes
• -Show us your work

This role may not be for you if…

• - You only want to "run ads" without owning outcomes.
• - You need step-by-step instructions for every task.
• - You focus more on impressions, clicks and likes than business results.
• - You are uncomfortable working independently in a remote environment.