Performance Marketer

ThinkGrow Media; India; On-site; INR 600,000 - 900,000; Full time

Job summary

Thynkgrow Adz and Media LLP is seeking a results-driven Performance Marketer to independently manage, optimise, and scale paid campaigns across Meta Ads and Google Ads for clients and internal initiatives.

The candidate should excel in funnel design, tracking implementation, and data-driven decision making to improve ROAS, CPA, and overall growth across lead gen and e-commerce campaigns.

Qualifications

• 2+ years of hands-on experience in Performance Marketing.
• Strong practical experience with Meta Ads Manager and Google Ads.
• Strong understanding of conversion funnels and customer acquisition.
• Good knowledge of ROAS, CPA, CPL, CAC, CTR, CPC, CPM, and conversion rate.
• Experience with campaign scaling and budget management.
• Strong analytical and problem-solving abilities.
• Good understanding of Meta Pixel, GA4, Google Tag Manager, and conversion tracking.
• Ability to interpret campaign data and make optimisation decisions independently.
• Strong communication and reporting skills.
• Ability to manage multiple client accounts simultaneously.

Responsibilities

• Plan, launch, manage, and optimise paid advertising campaigns across Meta Ads and Google Ads.
• Manage campaigns for lead generation, e-commerce, customer acquisition, and revenue growth.
• Conduct audience research, competitor analysis, and market research.
• Develop campaign structures, targeting strategies, budget allocation, and scaling plans.
• Monitor campaign performance and optimise key metrics such as ROAS, CPA, CPL, CPC, CTR, CPM, CAC, and conversion rate.
• Continuously test and optimise audiences, creatives, ad copies, placements, bidding strategies, and campaign structures.
• Identify winning campaigns and implement appropriate scaling strategies.
• Coordinate with the creative and content teams to develop performance-oriented ad creatives and copies.
• Work with the web development team to identify and communicate landing page, website, and conversion funnel improvements.
• Set up and monitor conversion tracking, Meta Pixel, GA4, Google Tag Manager, and other relevant tracking systems.
• Prepare regular performance reports with actionable insights and recommendations.
• Identify performance issues proactively and take corrective action.
• Stay updated with advertising platform changes, new features, policies, and industry trends.
• Maintain proper documentation of campaigns, budgets, results, experiments, and optimisation activities.
• Coordinate with account managers and clients to understand business objectives and translate them into marketing strategies.

Skills

Performance Marketing

Meta Ads Manager

Google Ads

Conversion funnels

Campaign scaling

Analytical skills

Reporting

Multi-client management

Tools

Meta Ads Manager

Google Ads

GA4

Google Tag Manager

Looker Studio

Job description

Thynkgrow Adz and Media LLP is a growth-focused digital marketing agency specialising in Performance Marketing, Social Media Management, SEO, Content Creation, Branding, and Website Development.

We work with businesses across multiple industries to build and scale their digital acquisition channels through data-driven marketing strategies.

Role Overview

Company: Thynkgrow Adz and Media LLP

Job Title: Performance Marketer

Employment Type: Full-Time

Work Mode: Work From Office

Location: Noida Sector 62

Experience: 2+ Years

About Thynkgrow Adz and Media LLP

Thynkgrow Adz and Media LLP is a growth-focused digital marketing agency specialising in Performance Marketing, Social Media Management, SEO, Content Creation, Branding, and Website Development.

We work with businesses across multiple industries to build and scale their digital acquisition channels through data-driven marketing strategies.

Role Overview

We are looking for a Performance Marketer who can independently manage, optimise, and scale paid advertising campaigns for both Thynkgrow's clients and internal campaigns.

The ideal candidate should have strong hands-on experience with paid media platforms, a solid understanding of marketing funnels and conversion tracking, and the ability to make data-driven decisions that improve campaign performance.

Key Responsibilities

• Plan, launch, manage, and optimise paid advertising campaigns across Meta Ads and Google Ads.
• Manage campaigns for lead generation, e-commerce, customer acquisition, and revenue growth.
• Conduct audience research, competitor analysis, and market research.
• Develop campaign structures, targeting strategies, budget allocation, and scaling plans.
• Monitor campaign performance and optimise key metrics such as ROAS, CPA, CPL, CPC, CTR, CPM, CAC, and conversion rate.
• Continuously test and optimise audiences, creatives, ad copies, placements, bidding strategies, and campaign structures.
• Identify winning campaigns and implement appropriate scaling strategies.
• Coordinate with the creative and content teams to develop performance-oriented ad creatives and copies.
• Work with the web development team to identify and communicate landing page, website, and conversion funnel improvements.
• Set up and monitor conversion tracking, Meta Pixel, Google Analytics, Google Tag Manager, and other relevant tracking systems.
• Prepare regular performance reports with actionable insights and recommendations.
• Identify performance issues proactively and take corrective action.
• Stay updated with advertising platform changes, new features, policies, and industry trends.
• Maintain proper documentation of campaigns, budgets, results, experiments, and optimisation activities.
• Coordinate with account managers and clients to understand business objectives and translate them into marketing strategies.

Required Skills

• 2+ years of hands-on experience in Performance Marketing.
• Strong practical experience with Meta Ads Manager and Google Ads.
• Strong understanding of conversion funnels and customer acquisition.
• Good knowledge of ROAS, CPA, CPL, CAC, CTR, CPC, CPM, and conversion rate.
• Experience with campaign scaling and budget management.
• Strong analytical and problem-solving abilities.
• Good understanding of Meta Pixel, GA4, Google Tag Manager, and conversion tracking.
• Ability to interpret campaign data and make optimisation decisions independently.
• Strong communication and reporting skills.
• Ability to manage multiple client accounts simultaneously.

Good to Have

• Experience with LinkedIn Ads.
• Experience with Amazon PPC and Marketplace Ads.
• Experience working with Shopify and WordPress websites.
• Knowledge of Google Merchant Center and Shopping Ads.
• Experience with CRM and lead management systems.
• Knowledge of Looker Studio or other reporting tools.
• Experience working in a digital marketing agency environment.

Key Performance Indicators

Performance will be evaluated based on:

• Campaign performance and efficiency
• ROAS and acquisition costs
• Lead quality and conversion performance
• Revenue generated through managed campaigns
• Budget utilisation and scaling
• Quality and consistency of reporting
• Timely execution and optimisation
• Client account performance and retention

Ideal Candidate

The ideal candidate is someone who thinks beyond simply running ads. You should be comfortable analysing numbers, identifying what is working, understanding why it is working, and developing a clear strategy to scale it.

You should be able to take ownership of campaigns from strategy and execution through optimisation, reporting, and scaling.