Performance Marketer

Growthify Media; Gurugram District; Remote; INR 450,000 - 900,000; Full time

Benefits offered by this job

Health insurance

Work-from-anywhere flexibility

Job summary

Growthify Media is a performance marketing agency in India seeking a digital marketing specialist focused on paid customer acquisition. You will strategize and run campaigns on Meta Ads and Google Ads with a Conversion/Sales objective, while managing budgets and tracking performance through trusted analytics tools.

The ideal candidate has 2–3 years of hands-on experience, proficiency in WordPress/ClickFunnels, Pixel implementation, and strong data analysis skills.

Qualifications

• 2–3 years of digital marketing experience with paid customer acquisition.
• Experience managing daily budgets above ₹2 lakh.
• Strong knowledge of Meta Ads and Google Ads with conversions-focused objectives.
• Experience with WordPress/ClickFunnels and Pixel/conversion tracking.
• Proficiency in Google Sheets or Excel.
• Excellent written and verbal communication.
• Ability to derive insights from campaigns and trends.
• Willingness to unlearn and relearn as required.

Responsibilities

• Plan and launch advertising campaigns with Conversion/Sales objectives across Meta Ads and Google Ads.
• Create daily, weekly, and monthly high-level performance reports in Google Sheets, highlighting campaign performance, recommendations, and learnings related to messaging, targeting, and creatives.
• Optimize campaigns for cost and performance while managing Cost Per Acquisition (CPA).
• Take responsibility for landing pages and funnel optimization to improve relevance and conversion rates.
• Drive marketing effectiveness through continuous audience and creative testing, including A/B testing.
• Coordinate with clients, web development, creative, and marketing teams to test, scale, and optimize new growth channels.
• Execute weekly and monthly plans to grow clients' user bases and manage marketing budgets across multiple channels.
• Consistently achieve user acquisition targets.
• Develop creative briefs, ad copies, and video ad scripts.
• Regularly communicate with internal stakeholders regarding advertising accounts, overall campaign health, and recommendations for improving performance.

Skills

Meta Ads

Google Ads

Campaign optimization

Data analysis

Excel / Sheets

Communication skills

Learning agility

Tools

WordPress

ClickFunnels

Meta Pixel

Tracking codes

Job description

Growthify Media is a performance marketing agency for coaches, creators, and trainers, helping our clients scale exponentially and profitably. We work with some of the top trainers and coaches in the industry and manage substantial advertising budgets.

We are a growing team of performance marketers, graphic designers, video editors, copywriters, and other professionals working together towards one common goal:

"Disrupting education by helping meaningful coaches reach more people."

Why Are We Hiring for This Position?

About Growthify Media

Growthify Media is a performance marketing agency for coaches, creators, and trainers, helping our clients scale exponentially and profitably. We work with some of the top trainers and coaches in the industry and manage substantial advertising budgets.

We are a growing team of performance marketers, graphic designers, video editors, copywriters, and other professionals working together towards one common goal:

"Disrupting education by helping meaningful coaches reach more people."

Why Are We Hiring for This Position?

To expand our capabilities in driving successful advertising campaigns for our clients and managing substantial advertising budgets effectively.

What Does the Ideal Candidate Look Like?

• 2–3 years of experience in digital marketing, particularly in paid customer acquisition, with daily budgets exceeding ₹2 lakh.
• In-depth knowledge of Meta Ads, with Conversions/Sales as the primary campaign objective.
• In-depth knowledge of Google Ads, with Conversions/Sales as the primary campaign objective.
• Experience with WordPress, ClickFunnels, and other page builders for setting up or verifying Meta Pixel and Google Ads conversion tracking codes.
• Proficiency in Google Sheets or Microsoft Excel.
• Excellent written and verbal communication skills.
• Ability to regularly provide insights based on current and historical campaign data and trends.
• Willingness to unlearn and relearn quickly as per business requirements.

Bonus Points If You Have:

• Experience working with coaching and ed-tech funnels.
• Experience running YouTube Ads optimized for sales conversions.
• Experience in client-facing roles.
• Basic knowledge of coding and web development.
• Copywriting experience, including creative briefs, ad copies, and video ad scripts.

Roles and Responsibilities

• Plan and launch advertising campaigns with Conversion/Sales objectives across Meta Ads and Google Ads.
• Create daily, weekly, and monthly high-level performance reports in Google Sheets, highlighting campaign performance, recommendations, and learnings related to messaging, targeting, and creatives.
• Optimize campaigns for cost and performance while managing Cost Per Acquisition (CPA).
• Take responsibility for landing pages and funnel optimization to improve relevance and conversion rates.
• Drive marketing effectiveness through continuous audience and creative testing, including A/B testing.
• Coordinate with clients, web development, creative, and marketing teams to test, scale, and optimize new growth channels.
• Execute weekly and monthly plans to grow clients' user bases and manage marketing budgets across multiple channels.
• Consistently achieve user acquisition targets.
• Develop creative briefs, ad copies, and video ad scripts.
• Regularly communicate with internal stakeholders regarding advertising accounts, overall campaign health, and recommendations for improving performance.

What's Necessary?

• A personal laptop.
• Stable internet connection and power backup.
• Availability as per Indian Standard Time (IST).
• A strong desire to learn best practices and stay updated with the latest industry trends.

What Do You Get?

• Competitive salary.
• Above-average career growth, appraisals, and benefits.
• Opportunity to work with some of the top names in the coaching and ed-tech industries.
• Health insurance coverage.
• Work-from-anywhere flexibility.
• A high-standard, fun-loving, collaborative, and growth-focused work environment.