Performance Marketing Specialist

Codingal; Bengaluru; On-site; INR 1,600,000 - 3,000,000; Full time

Job summary

Codingal is seeking a performance marketing specialist to own the full paid marketing funnel and drive high-velocity user acquisition across India, the US, and select international markets. You will manage Google Ads, Facebook Ads, YouTube Ads, and more, with budgets of at least INR 50 lakhs per month.

Strong analytical skills and growth mindset are essential to optimize ROI and scale revenue. Join a mission-driven team building AI and coding education for K‑12 students, working closely with

Qualifications

• Minimum 2 years in performance marketing with successful large‑scale campaigns.
• Proven ability to drive leads and revenue through paid channels.
• Strong analytical mindset with data-driven decision making.
• Experience managing multi-channel budgets and ROI tracking.

Responsibilities

• Manage all paid channels to generate a steady flow of leads.
• Execute campaigns across Google, Facebook, YouTube, LinkedIn and remarketing.
• Oversee monthly budgets of INR 50 lakhs+ with ROI tracking.
• Plan and execute India, US, and select international campaigns.
• Own monthly acquisition targets (MQLs/SQLs) and pipeline growth.
• Optimize landing pages for mobile and desktop for higher conversions.
• Collaborate with BD to align marketing with objectives.
• Monitor budgets, performance data, and insights for reporting.
• Ensure communications adhere to brand guidelines.
• Share industry best practices with the team.

Skills

Paid marketing

Google Ads

Facebook Ads Manager

Analytics

Growth mindset

Data analysis

Tools

YouTube Ads

LinkedIn Ads

Excel

Google Sheets

Job description

Codingal (www.codingal.com) is a global leader in online AI and coding education for kids and teens (Grades 1-12). Our mission is to help students fall in love with AI & coding and become creators of the future - entrepreneurs, engineers, and scientists by providing high-quality, accessible, and personalized computer science education.

Students across 135+ countries learn Coding, AI, and other subjects through Codingal's structured curriculum and expert teachers. We are building toward becoming one of the world's largest and most loved online learning platforms for children.

About The Role

We are looking for a performance marketing specialist with a proven track record of driving high-velocity user acquisition and revenue growth. This role requires hands-on expertise in managing paid channels at scale, combined with a growth hacker mindset and strong analytical rigor. You'll own the full paid marketing funnel and directly contribute to our most critical charter: scaling aggressively across India, the US, and international markets.

What You'll Do

• Manage and own all paid channels to generate a continuous flow of leads
• Execute campaigns across Google Ads, Facebook Ads, YouTube Ads, LinkedIn, remarketing, video marketing, and other performance channels
• Manage monthly marketing budgets of at least INR 50 lakhs with disciplined ROI tracking
• Strategize and execute lead generation campaigns tailored for India, the US, and select international markets
• Own monthly acquisition targets for MQLs and SQLs, driving consistent pipeline growth
• Optimize landing pages for both mobile and desktop users to maximize conversion rates
• Collaborate closely with the business development team to ensure marketing objectives are met
• Plan, monitor, maintain, and report on monthly marketing budgets, performance data, and campaign insights
• Ensure all marketing communications adhere to business and brand guidelines
• Monitor competition and share industry best practices with the team

What We're Looking For

• Hands‑on paid marketing expertise: Deep knowledge of Google Ads and Facebook Ads Manager is a must
• Experience: At least 2 years of experience in performance marketing, with proven success running large‑scale paid campaigns
• Growth hacker mindset: Strong analytical bent with the ability to find insights, test hypotheses, and optimize relentlessly
• Data fluency: Comfortable using tools like Excel, Google Sheets, and analytics platforms to drive decision‑making
• Unmatched enthusiasm: Ability to keep up with the pace of the business and the team

Bonus if you have

• Experience working in or with global edtech or consumer brands
• Knowledge of marketing automation and CRM tools like LeadSquared, HubSpot, or Salesforce

What's in it for you?

• Work closely with top leadership in a high‑impact role
• Shape marketing strategy for priority geographies
• High ownership + fast growth environment
• Competitive compensation + performance‑based incentives

Please note that this is an in‑person role, with no remote option available. You get to work with a young & smart team, including directly with the founders, who are on a mission to inspire school kids to fall in love with coding. Join us on the journey to provide coding and AI education to every K-12 student and prepare them for the future.