Performance Marketer

The Wingman Group; Gurugram District; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Wingman Realty is seeking a hands-on Performance Marketing & CRM Manager to own paid lead-generation for premium real estate projects. This role focuses on lead quality and conversion over sheer volume, and includes CRM operations and WhatsApp automation to ensure leads are captured, nurtured, and advanced through the sales funnel.

The ideal candidate has 3+ years in performance marketing with real estate exposure, strong experience in Meta Ads Manager and Google Ads, and hands-on CRM and

Qualifications

• 3+ years of hands-on performance marketing experience.
• Real estate performance-marketing experience is strongly preferred.
• Candidates from other high-CPL industries with strong results will be considered.
• Strong working knowledge of Meta Ads Manager and Google Ads.

Responsibilities

• Plan, launch and optimise paid lead-generation campaigns across Meta Ads and Google Ads for real estate projects.
• Own campaign structure, audience targeting, budgets, retargeting and ongoing optimisation.
• Collaborate with video/editorial teams to test creative, messaging, audiences and landing pages.
• Track CPL, qualified-lead rate, cost per qualified lead, appointment/site-visit rate and cost per booking.
• Set up and manage WhatsApp automation for lead nurturing and follow-ups.
• Manage CRM configuration, lead sources, stages, assignments and automation rules.

Skills

Performance marketing

Lead generation

Meta Ads Manager

Google Ads

CRM

WhatsApp automation

Campaign analytics

Sales alignment

Tools

WhatsApp Business API

CRM software

Job description

Company: Wingman Realty

Work Arrangement: On-site

Working Days: Monday to Saturday

Working Hours: 10:00 AM – 6:30 PM

Reports To: Founder / Head of Marketing

About the Role

Wingman Realty is looking for a hands‑on Performance Marketing & CRM Manager to take ownership of our paid lead‑generation engine for premium real estate projects.

This is not a high‑volume agency role managing dozens of accounts. We will run a focused portfolio of campaigns where lead quality and sales conversion matter more than simply generating a large number of leads.

Performance marketing is the core responsibility. Given the focused campaign volume, the role will also own CRM operations and WhatsApp automation , ensuring every lead generated is properly captured, nurtured, assigned and followed through the sales funnel.

We are prepared to pay a premium for someone who is genuinely strong at performance marketing and understands that success is measured beyond CPL.

What You’ll Do

• Plan, launch and optimise paid lead‑generation campaigns across Meta Ads, Google Ads and other relevant platforms for real estate projects.
• Own campaign structure, audience targeting, budgets, retargeting and ongoing optimisation.
• Work closely with our video editor and social‑media team to continuously test creative, messaging, audiences and landing‑page concepts.
• Track meaningful commercial metrics including CPL, qualified‑lead rate, cost per qualified lead, appointment/site‑visit rate and cost per booking.
• Set up and manage WhatsApp automation for lead nurturing, follow‑ups and re‑engagement.
• Own CRM configuration and day‑to‑day funnel hygiene, including lead sources, stages, assignments, follow‑up tasks and automation rules.
• Ensure no lead sits untouched without an owner and a clear next‑action date.
• Work closely with the sales team to understand actual lead quality and use that feedback to improve campaigns.
• Maintain clean and accurate CRM data from lead generation through to sales conversion.
• Produce clear weekly performance reports covering ad spend, leads, CPL, qualified leads, CPQL, appointments/site visits and bookings.

What We’re Looking For

• 3+ years of hands‑on performance marketing experience with demonstrable lead‑generation results.
• Real estate performance‑marketing experience is strongly preferred.
• Candidates from another high‑consideration/high‑CPL industry with strong results will also be considered.
• Strong working knowledge of Meta Ads Manager and Google Ads .
• Hands‑on CRM experience, including pipelines, workflows, automation rules and reporting.
• Experience with WhatsApp Business API / WhatsApp automation tools, or strong technical ability to learn quickly.
• Good understanding of conversion tracking, attribution and campaign analytics.
• A commercial mindset — you should care about qualified leads, site visits and bookings, not vanity metrics.
• Comfortable working closely with a sales team and taking ownership across the complete journey:

Important

This is not a social‑media management or junior digital‑marketing role.

We are looking for someone who has personally managed paid campaigns, understands how to optimise marketing spend and can demonstrate actual performance results.

Compensation

We are prepared to pay towards the top of the range for a candidate who can demonstrate strong performance‑marketing results combined with genuine CRM and automation capability.