Performance Marketer

Fotello; Gurugram District; On-site; INR 1,500,000 - 2,800,000; Full time

Job summary

Fotello is seeking a Performance Marketing Lead to own and scale our user acquisition engine across paid and affiliate channels. You will work directly with founders, Product Marketing, and Creative teams to launch high‑impact campaigns, optimize performance, and drive measurable growth.

This role suits someone who thrives on experimentation, understands B2B SaaS growth, and turns data into scalable acquisition strategies for global campaigns.

Qualifications

• 3–5 years of experience in Performance Marketing, Growth Marketing, or Digital Marketing, preferably in a B2B SaaS environment.

Responsibilities

• Own end-to-end performance marketing across Google, Meta, TikTok, and other paid channels.
• Build, launch, and optimize user acquisition campaigns with a focus on ROI, CAC, and pipeline growth.
• Scale affiliate marketing by identifying, onboarding, and managing high-performing affiliate partners.
• Coordinate with affiliates to develop high-converting content and assets.
• Maintain a healthy lead pipeline through continuous optimisation and experimentation.
• Collaborate with Product Marketing, Design, and Content teams to support product launches and campaigns.
• Develop and test creative assets, landing pages, and messaging to improve conversions.
• Monitor campaigns, extract insights, and drive growth strategies.

Skills

Performance Marketing

Growth Marketing

Analytical mindset

Cross-functional collaboration

Tools

Google Ads

Meta Ads

TikTok Ads

Affiliate platforms

Job description

About Fotello

Fotello is building the next generation of AI-first creative tools, starting with the best photo editing platform for real estate media. We are a Canada-based AI SaaS company with a global customer base and a small, elite team from IITs, UBC, UCLA, AWS, and more. We move fast, ship constantly, and believe great marketing is built through experimentation, ownership, and execution.

About the Role

We're looking for a Performance Marketing Lead to own and scale our user acquisition engine across paid and affiliate channels. You'll work directly with the founders, Product Marketing, and Creative teams to launch high-impact campaigns, optimize performance, and drive measurable business growth.

This role is ideal for someone who thrives on experimentation, understands B2B SaaS growth, and enjoys turning data into scalable acquisition strategies.

What You'll Do

Own end-to-end performance marketing across Google, Meta, TikTok, and other paid acquisition channels.

Build, launch, and optimize user acquisition campaigns with a strong focus on ROI, CAC, and pipeline growth.

Scale affiliate marketing by identifying, onboarding, and managing high-performing affiliate partners.

Coordinate with affiliates to develop high-converting content and campaign assets.

Maintain a healthy and predictable lead pipeline through continuous optimisation and experimentation.

Partner closely with the Product Marketing team to prioritise and execute upcoming product launches and marketing campaigns.

Work with Creative and Design teams to ideate, test, and iterate on ad creatives, landing pages, and campaign messaging.

Track campaign performance, identify growth opportunities, and make data-driven decisions to improve conversion rates and marketing efficiency.

Continuously experiment with new channels, audiences, creatives, and growth initiatives.

What We're Looking For

3–5 years of experience in Performance Marketing, Growth Marketing, or Digital Marketing, preferably in a B2B SaaS environment.

Hands-on experience managing campaigns across Google Ads, Meta Ads, and TikTok Ads.

Proven experience scaling user acquisition campaigns and optimizing marketing performance.

Experience building or managing affiliate marketing programs.

Strong understanding of performance metrics such as CAC, CPL, CTR, CVR, ROAS, and pipeline contribution.

Experience collaborating with Product Marketing, Design, and Content teams.

Analytical mindset with the ability to turn insights into actionable growth strategies.

Comfortable working in a fast-paced startup environment with a bias for execution and ownership.

Why Join Fotello?

Own growth at a rapidly scaling AI SaaS company serving customers across North America.

Work directly with founders and influence key business decisions.

High ownership with the freedom to experiment and implement new ideas.

Collaborate with product, design, and marketing teams to shape global campaigns.

Competitive compensation and the opportunity to grow alongside a high-performing team.