Performance Marketer

InboxKit; Gurugram District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Enrich Labs, a venture studio behind InboxKit, is hiring a Performance Marketer to own paid acquisition end to end across Meta Ads, ABM on Meta, X and LinkedIn. You will own budgets, testing, and optimization to drive signups, booked calls and revenue.

You will design audiences, run A/B tests, manage campaigns daily, and collaborate with outbound, sales and product teams. You will create compelling copy and creatives, track conversions, and report ROAS to inform strategy.

Qualifications

Responsibilities

• Build and own Meta Ads strategy: audiences, funnel stages, budget.
• Design and run structured A/B tests across audiences, hooks, creatives, formats and landing pages.
• Launch, manage and optimize campaigns daily: bids, budgets, placements, frequency.
• Scale winners and cut losers with clear CPA rules.
• Run retargeting for site visitors and engaged audiences.
• Turn target accounts into matched audiences on Meta, X and LinkedIn.
• Run account-level programs syncing outbound with sales.
• Use advanced targeting: competitor followers, influencer audiences, job titles.
• Support product launches with paid amplification on X and LinkedIn.
• Track engagement and hand warm leads to sales.
• Write ad copy and briefs for static, video, UGC ads.
• Produce fast creative iterations with AI tools and in-house editor.
• Feed winning angles back to outbound and landing pages.
• Own pixel and event setup to attribute signups and meetings.
• Collaborate with web team on landing tests and CRO.
• Report weekly on spend, CTR, CPC, CPA, meetings, revenue, ROAS.
• Keep shared log of tests and plan next week.
• Manage budget and flag waste early.
• Work with founders and teams; manage external agencies.
• Track competitor ad activity and propose new ideas.

Job description

Location: Gurgaon (Onsite)

About the role

Enrich Labs is a Venture studio which has few products like InboxKit which is a email infrastructure provider. We are hiring a Performance Marketer to own paid acquisition end to end: Meta Ads for demand, plus account-based ad campaigns on Meta, X and LinkedIn aimed at our highest-value accounts (cold email agencies, AI-SDR companies and other high-volume senders). You will own spend, creative testing, tracking and results, measured in signups, booked calls and revenue, not clicks.

Roles and responsibilities

Meta Ads (end to end)

• Build and own the Meta Ads strategy for each product: audiences, funnel stages, offers and budget split.
• Design and run a structured A/B testing roadmap across audiences, hooks, creatives, formats and landing pages.
• Launch, manage and optimize campaigns daily: bids, budgets, placements, frequency and creative fatigue.
• Scale winners and kill losers fast, using clear rules tied to cost per signup and cost per paid customer.
• Run retargeting for website visitors, unpaid signups and engaged audiences.

ABM campaigns (Meta, X, LinkedIn)

• Turn our target account lists (Tier 1 agencies, AI-SDRs, platforms and Dream 100) into matched audiences on Meta, X and LinkedIn.
• Run account-level ad programs that warm up accounts before and alongside outbound, in sync with the cold email and sales teams.
• Use X and LinkedIn targeting such as competitor followers, influencer audiences, job titles and company lists.
• Support product launches and PR campaigns with paid amplification on X and LinkedIn.
• Track account engagement and hand warm accounts to sales.

Creative

• Write ad copy and briefs for static, video and UGC-style ads, tailored per persona and pain point.
• Produce fast creative iterations with AI tools and the in-house editor, and keep a running library of what works.
• Feed winning angles back to the outbound, content and landing page teams.

Tracking, landing pages and reporting

• Own pixel, Conversions API, UTM and event setup with engineering, so every signup and booked call is attributed.
• Work with the web team on landing page tests and conversion rate improvements.
• Report weekly on spend, CTR, CPC, cost per signup, cost per paid customer, meetings booked, revenue and ROAS by channel and campaign.
• Keep a shared log of tests, results and learnings, and propose next week’s plan.

Ownership

• Manage the paid budget against agreed targets and flag waste early.
• Work closely with the founders, GTM, sales and social teams; manage any external ad specialists or agencies.
• Track competitor ad activity and bring new channel and format ideas.