Performance Marketer

Zingbizz; Chennai District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Zingbizz in Chennai is seeking a hands-on Performance Marketer to own paid campaigns across Google, Meta, LinkedIn and more, driving measurable ROI for clients.

You’ll optimize campaigns, test landing pages, analyze data, and report results to clients and leadership. The role demands a data-driven mindset, strong communication, and the ability to collaborate with content and design teams.

Qualifications

• 2–4 years of hands-on paid ad campaign experience.
• Expert-level Google Ads (Search, Display, Performance Max) and Meta Ads Manager.
• Proven track record of delivering positive ROAS.
• Strong landing page optimization and attribution knowledge.
• Familiar with Google Analytics and platform dashboards.
• Experience with at least one other platform (LinkedIn Ads, Microsoft Ads, YouTube, etc.).

Responsibilities

• Build and execute paid advertising strategies across Google, Meta, LinkedIn, and other platforms.
• Manage campaign setup, targeting, bidding, and budget allocation to max ROAS.
• Conduct A/B testing on creatives, copy, landing pages, audiences, and bidding models.
• Monitor daily performance and optimize or pause underperforming campaigns.
• Build and optimize funnels from ad click to lead/customer and report results.
• Create performance reports and dashboards for clients and leadership.
• Stay updated with platform changes and industry best practices.

Skills

Google Ads

Meta Ads Manager

Campaign optimization

Analytics

Tools

Google Analytics

Job description

# Performance MarketerWe're looking for a results-driven Performance Marketer to own and scale our paid advertising efforts across all channels. You'll be responsible for strategy, execution, optimization, and reporting on ad campaigns that drive measurable ROI for Zingbizz and our clients. This is a hands-on role where you'll work directly with clients, internal teams, and data to turn budget into revenue.ChennaiFull-time## Job details#### Key Responsibilities* Build and execute paid advertising strategies across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other platforms based on client goals and budgets* Manage campaign setup, targeting, bidding strategies, and budget allocation to maximize ROAS* Conduct A/B testing on ad creatives, copy, landing pages, audiences, and bidding models to continuously improve performance* Monitor daily campaign performance, identify underperformers, and optimize or pause campaigns as needed* Build and optimize sales/conversion funnels — from ad click to landing page to lead/customer* Track and analyze key metrics (CTR, CPC, CAC, conversion rate, ROAS, ECPM) and provide actionable insights* Create performance reports and dashboards; communicate results and recommendations to clients and leadership* Stay current with platform updates, algorithm changes, and industry best practices* Manage client relationships — understand their goals, communicate transparently about results, and build trust* Collaborate with content, design, and strategy teams to ensure ad creative quality and message alignment### What We're Looking For#### Experience & Skills* 2–4 years of hands-on experience running paid ad campaigns (agency experience preferred)* Expert-level knowledge of Google Ads (Search, Display, Performance Max) and Meta Ads Manager* Proven track record of delivering positive ROAS and scaling budgets profitably* Strong understanding of landing page optimization, conversion funnels, and attribution* Comfortable with analytics tools (Google Analytics, platform dashboards, UTM tracking)* Experience with at least one other platform (LinkedIn Ads, Microsoft Ads, TikTok Ads, YouTube, etc.)#### Mindset & Work Style* Data-driven — you make decisions based on numbers, not gut feel* Obsessed with results — you care about ROI, not just impressions or clicks* Detail-oriented — you catch errors, inconsistencies, and missed opportunities* Proactive communicator — you flag issues early and keep clients informed* Continuous learner — platforms change constantly; you stay on top of it* Problem solver — you debug underperforming campaigns and find new angles#### Nice to Have* Experience with CRM or marketing automation platforms* Basic HTML/CSS knowledge or ability to work with developers on landing page edits* Experience with e-commerce or SaaS campaigns* Familiarity with conversion rate optimization (CRO) testing* Portfolio or case studies showing campaigns you've scaled### What You'll Get* Work on diverse campaigns across industries and platforms* Autonomy to make strategic decisions and own results* Competitive salary + performance bonus based on campaign ROAS* Exposure to modern marketing tech stack and industry best practices* Opportunity to grow into a Senior PM or Account Director role as the agency scales