Performance Marketer

First Launch; Bengaluru; On-site; INR 600,000 - 1,000,000; Full time

Job summary

First Launch in Bengaluru is seeking a Performance Marketer to plan, run, and optimize paid campaigns across Google, Meta, and LinkedIn for clients, owning from setup to reporting and collaborating with creative, content, and web teams to turn spend into growth.

The role rewards curiosity and data-driven thinking: you’ll monitor dashboards, test creatives and landing pages, optimize for ROAS, and deliver clear client reports while staying current with platform updates and industry best practices.

Qualifications

• 1–3 years of hands-on paid campaigns on Google Ads and Meta Ads.
• Strong understanding of metrics: CTR, CPC, CVR, CPL, CPA, ROAS, LTV.
• Experience setting up or troubleshooting conversion tracking.
• Proficient with spreadsheets for analysis and reporting.
• Ability to explain performance clearly to clients.

Responsibilities

• Plan and launch paid campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
• Build campaign structures, audiences, and bidding strategies.
• Manage budgets and pacing across accounts.
• Set up and check conversion tracking with GA4, GTM, Meta Pixel, and Conversions API.
• Brief creative and plan tests.
• Collaborate with the web team on landing pages to improve conversions.
• Monitor performance daily and optimize bids, audiences, creatives.
• Prepare client reports explaining results and future changes.
• Stay updated on platform changes and ad policies.

Skills

Paid media planning

Google Ads

Meta Ads

LinkedIn Ads

Campaign analytics

Conversion tracking

Client communication

Job description

First Launch is looking for a Performance Marketer to join our team. As a Performance Marketer, you’ll plan, run, and optimize paid campaigns across Google, Meta, and LinkedIn for our clients. You’ll own campaigns from setup to reporting, working with our creative, content, and web teams to turn spend into measurable growth.

This role is for someone who looks at a campaign dashboard and asks “why?” before “what next?”, and who knows that the ad is only half the job. The landing page, the offer, the tracking, and the follow-up matter just as much.

What You’ll Do

• Plan and launch paid campaigns across Google Ads (Search, Performance Max, Display, YouTube), Meta Ads, and LinkedIn Ads.
• Build campaign structures, audiences, and bidding strategies aligned to client goals such as leads, trials, demo bookings, app installs, or sales.
• Manage budgets and pacing across accounts, and flag early when spend isn’t delivering.
• Set up and check conversion tracking with GA4, Google Tag Manager, Meta Pixel and Conversions API, and LinkedIn Insight Tag.
• Brief creative and copy teams on ad concepts, and plan structured creative tests.
• Work with the web team on landing pages, and suggest changes that improve conversion rates.
• Monitor performance daily and optimize bids, audiences, keywords, placements, and creatives.
• Analyze results at the level that matters: cost per lead, cost per acquisition, ROAS, and lead quality, not just clicks.
• Prepare clear client reports that explain what happened, why, and what we’ll change next.
• Stay on top of platform updates and ad policies, especially the stricter rules for Fintech and Healthcare advertising.

What We’re Looking For

Must have

• 1–3 years of hands-on experience running paid campaigns on Google Ads and Meta Ads.
• A real understanding of campaign metrics and how they connect: CTR, CPC, CVR, CPL, CPA, ROAS, and LTV.
• Experience setting up or troubleshooting conversion tracking.
• Strong analytical skills, with confident use of spreadsheets for analysis and reporting.
• The ability to explain performance clearly to clients who aren’t marketers.

Good to have

• LinkedIn Ads experience, especially for B2B lead generation.
• Experience with B2B SaaS, Fintech, or Healthcare campaigns.
• Familiarity with Looker Studio or other reporting dashboards.
• Understanding of landing page optimization and CRO.
• Experience with CRM integrations (HubSpot, Zoho) and offline conversion tracking.
• Google Ads or Meta Blueprint certifications.

What We Value

• Accountability for spend. You treat client budgets as if they were your own money.
• Full-funnel thinking. When CPL is high, you look at the ad, the audience, the landing page, and the offer, not just the bid.
• Testing discipline. You change one thing at a time and know what you’re trying to learn.
• Lead quality over lead volume. Cheap leads that never convert aren’t a win.
• Straight talk. If a campaign isn’t working, you say so early and bring a plan.

What You’ll Get

• Hands-on ownership of paid campaigns across multiple industries and budget sizes.
• Exposure to how paid media connects with SEO, content, web development, and sales.
• Mentorship from a team with 14+ years of building and marketing products.
• A clear path to grow into a Senior Performance Marketer or Growth Lead.