Performance Marketer

Kaay Labs; Chennai District; On-site; INR 900,000 - 1,800,000; Full time

Job summary

Kaay Labs is seeking an experienced Performance Marketing Lead to own the end-to-end paid media strategy across Google, LinkedIn, and other platforms. The role emphasizes CAC/ROAS optimization, testing roadmaps, and close collaboration with design, content, and sales for a high-velocity growth trajectory.

You will manage budgets, track performance, and drive scalable campaigns targeting enterprise buyers, with a fast-paced, ownership-driven environment.

Qualifications

• 4+ years of experience managing performance marketing campaigns, ideally in B2B or enterprise SaaS.
• Hands‑on experience running and scaling campaigns across Google, LinkedIn, and Meta.
• Strong analytical skills with a deep understanding of attribution, tracking, and experimentation.
• Comfort working in a fast‑paced environment with shifting priorities and a high sense of urgency.
• Ability to write concise, effective ad copy and collaborate closely with designers and landing page teams.
• Good taste and basic design skills; leverage AI tools to move 10x faster

Responsibilities

• Develop and execute paid acquisition strategy across Google, LinkedIn, and other channels relevant to reaching enterprise and operations buyers
• Own campaign planning, budget allocation, optimization, and reporting end-to-end
• Build and manage a testing roadmap across channels, audiences, and creative to drive down CAC and improve ROAS
• Partner with design and content to build high-converting ad creative and landing pages
• Set up and maintain tracking, attribution, and performance dashboards so the whole company can see what's working
• Collaborate with Sales to ensure paid pipeline is properly tracked, qualified, and handed off
• Test and scale new channels as audience and go-to-market motions evolve

Skills

Performance marketing

Campaign scaling

Analytical thinking

Ad copywriting

AI-assisted design

Tools

Google Ads

LinkedIn Ads

Meta Ads

Attribution tools

Landing page optimization

Analytics/Tracking

Job description

Role & responsibilities

• Develop and execute paid acquisition strategy across Google, LinkedIn, and other channels relevant to reaching enterprise and operations buyers
• Own campaign planning, budget allocation, optimization, and reporting end-to-end
• Build and manage a testing roadmap across channels, audiences, and creative to drive down CAC and improve ROAS
• Partner with design and content to build high-converting ad creative and landing pages
• Set up and maintain tracking, attribution, and performance dashboards so the whole company can see what's working
• Collaborate with Sales to ensure paid pipeline is properly tracked, qualified, and handed off
• Test and scale new channels as audience and go-to-market motions evolve

Preferred candidate profile

4+ years of experience managing performance marketing campaigns, ideally in B2B or enterprise SaaS.

• Hands‑on experience running and scaling campaigns across Google, LinkedIn, and Meta.
• Strong analytical skills with a deep understanding of attribution, tracking, and experimentation.
• Comfort working in a fast‑paced environment with shifting priorities and a high sense of urgency.
• Ability to write concise, effective ad copy and collaborate closely with designers and landing page teams.
• Good taste and basic design skills; leverage AI tools to move 10x faster

• Experience marketing to enterprise buyers
• Experience scaling paid channels from early traction to meaningful, repeatable spend
• Prior experience building and managing a performance marketing team
• Familiarity with marketing automation and attribution tools

We're looking for operators, not theorists. In the interview process, you can walk us through campaigns you've personally built and scaled and specifics: what you spent, what you learned, how you drove CAC down and ROAS up, and what you'd do differently. We can discuss the actual decisions you made, not the frameworks we all read about.

This is a fast-moving, high-intensity team. We ship, test, and iterate quickly, and we expect the same from you. If you thrive on ownership, urgency, and being accountable to hard numbers, you'll fit right in. If you prefer a slower pace and long planning cycles, you'll not like us.