Direct Response Creative Strategist

Reach Digital; New Delhi; Remote; INR 6,724,000 - 10,567,000; Full time

Benefits offered by this job

Generous PTO and benefits policy

Fully remote role (US hours)

Job summary

Reach Digital is seeking a Creative Strategist to own the creative end-to-end for multiple brand partners, researching, developing ad angles, and briefing editors.

You should have 2+ years in digital marketing, a knack for converting content into high-performing campaigns, and the ability to manage multiple projects from brief to delivery.

This is a fully remote role with US hours, offering growth and competitive USD compensation.

Qualifications

• 2+ years in digital marketing
• Understanding of paid media and content that converts
• Enjoy brainstorming ad angles and concepts, then bringing them to life
• Detail-oriented, organized and able to manage multiple projects
• Willing to learn and give/receive feedback
• Comfortable communicating learnings with team and clients
• Passionate about creative strategy and staying on top of what works

Responsibilities

• Analyzing performance, brainstorming ad angles and hook variations, and writing new briefs weekly for the editing team to produce
• Owning the creative strategy for brand partners, including a living strategy doc that tracks angles, performance, and what to test next
• Staying current on platform trends, winning ad formats, and policy changes, and translating that into testable concepts for your accounts
• Working with 3-5 brand partners at a time, focusing on deep creative exploration and building new winning ads

Skills

Digital marketing experience

Paid media understanding

Creative brainstorming

Project management

Feedback culture

Client communication

Job description

ABOUT US

Reach Digital is an AI-first performance marketing agency helping eCommerce and digital product brands scale through creative, paid media, and landing pages. We are a true growth partner - going deep with brands to become integrated into their marketing team. We drive real growth by combining data, testing, and new ideas.

We're a fully remote team of creatives, editors, and growth strategists. We care about the work, and care about being the best at what we do.

THE ROLE

As a Creative Strategist at Reach, you own the creative end-to-end. You'll do the research, develop ad angles, write hooks, and build creative briefs that our editors execute, working directly with our brand partners and growth/design teams.

WHAT WE'RE LOOKING FOR

You have 2+ years of digital marketing experience

You understand paid media and the types of content that converts

You enjoy brainstorming ad angles and concepts, then bringing them to life

You are detail-orientated, organized and able to manage multiple projects simultaneously

You're willing to learn and get better even when that means giving and receiving feedback

You are comfortable communicating learnings with both team members and clients

You're genuinely passionate about creative strategy and staying on top of what's working -- you do this because you want to, not because you have to

WHAT YOU'LL BE DOING

Analyzing performance, brainstorming ad angles and hook variations, and writing new briefs weekly for the editing team to produce

Owning the creative strategy for your brand partners, including a living strategy doc that tracks angles, performance, and what to test next

Staying current on platform trends, winning ad formats, and policy changes, and translating that into testable concepts for your accounts

Working with 3-5 brand partners at a time, with a focus on going deep into their creative and building new winning ads

WHAT TO EXPECT FROM US

Growth: We invest in the people who invest in the work. Expect regular creative reviews, direct feedback, and room to grow into senior roles as Reach scales.

Weekly Calls & Creative Training: Weekly team check-ins, creative reviews and training sessions. Calls are typically held between 12pm–6pm EST on weekdays.

• Generous PTO and benefits policy
• Fully remote role (working US hours)

Competitive compensation in USD

The Hiring Process

All candidates will go through a 15-minute questionnaire. Following this, top candidates will be given a culture fit interview before being given a paid, take-home assignment.