Creative Strategist

Monday Marketing Company; Indore District; Hybrid; INR 1,200,000 - 2,400,000; Full time

Job summary

Monday Marketing Company seeks a Creative Strategist to shape testing roadmaps and write briefs across D2C brands. You will collaborate with performance teams, designers, editors and AI creators, steering creative direction and learnings across campaigns.

Expect to own research, brief development, and presentation of creative strategy to founders and marketing heads, while maintaining strong links with leadership and buyers.

Qualifications

• 3+ years in creative strategy or paid social for D2C brands.
• Use of Meta Ad Library and a swipe-file tool like Foreplay.
• Ability to read hook rate, hold rate, CTR and CPA by creative in Meta Ads Manager.
• Written briefs you can share as samples.

Responsibilities

• Own research on customers, competitors and the Meta Ad Library to find angles.
• Write creative briefs and concepts (UGC, founder-led, static, motion, AI) for each test cycle.
• Plan monthly creative test roadmaps with the performance marketing team and read results.
• Direct daily creative direction with the founder, then with the Creative Director.
• Brief writers, designers, editors and on-camera creators, reviewing work against the brief.
• Maintain a learnings library for each brand: what worked and why.
• Present creative strategy to D2C founders and marketing heads.

Skills

Creative strategy

Performance creative

Paid social

D2C brands

Tools

Meta Ad Library

Foreplay

Figma

Motion

Triple Whale

Job description

Decide what the next ad should say, then prove it in market.

You decide what the next ad says, and the market tells you if you were right. As a Creative Strategist at MMC, you choose which angles to test and why, write the briefs, and read the results with the performance team. You brief writers, designers, editors and AI creators, so your thinking shows up in every ad that ships. The focus is D2C brands; B2B and education experience also counts. The role is open on-site in Indore or remote within India. Remote hires may occasionally be asked to visit our Indore office.

• Your ideas are tested in market, and you see the numbers.
• You brief writers, designers, editors and AI creators.
• You work directly with buyers and leadership on what to test next.

What you will own

• Research customers, reviews, competitors and the Meta Ad Library to find angles and hooks
• Write creative briefs and concepts (UGC, founder-led, static, motion, AI) for each test cycle
• Plan monthly creative test roadmaps with the performance marketing team, and read the results
• Work daily on creative direction with the founder until a Creative Director joins, then with the Creative Director
• Brief writers, designers, editors and on-camera creators, and review their work against the brief
• Keep a learnings library for each brand: what worked, what failed and why
• Present creative strategy to D2C founders and marketing heads

You probably are

• 3 or more years in creative strategy, performance creative or paid social for D2C brands
• You use the Meta Ad Library and a swipe-file tool such as Foreplay
• You read hook rate, hold rate, CTR and CPA by creative in Meta Ads Manager
• Written briefs you can share as samples
• You understand UGC and creator workflows

A bonus if you have

• Creative analytics tools such as Motion or Triple Whale
• Figma for rough frames
• A copywriting background

What you'll grow into

Lead creative strategist, owning the testing roadmap across accounts.

Where you would work

On-site at our office in Vijayanagar, Indore, or remote from anywhere in India. Both options are open for this role. Remote hires may occasionally be asked to visit the Indore office.

Reports to Founder and CEO, until a Head of Performance joins · Rolling, open now