Performance & Affiliate Marketing Manager

Elevate Now; Bengaluru; Hybrid; INR 1,200,000 - 1,800,000; Full time

Job summary

Elevate Now in Bengaluru, Karnataka is seeking a Performance Marketing Manager to own affiliate and emerging channels. You will recruit partners, manage payouts, track performance, and optimize campaigns across Snapchat, X, and LinkedIn with a data-driven approach.

Ideal candidates have 3–6 years of hands-on experience in performance marketing, strong analytical skills, and excellent communication. You will collaborate with design, sales, and finance to maximize ROAS.

Qualifications

• 3–6 years in performance marketing with hands-on affiliate and/or Snapchat, X (Twitter) or LinkedIn ads ownership.
• Experience building and optimizing affiliate programs and paid channels.
• Ability to own tracking, attribution and reporting for campaigns.

Responsibilities

• Manage end-to-end affiliate partnerships: recruit, negotiate, and manage the partner pipeline.
• Own payout structures (CPL, CPA, hybrid) and monthly reconciliation with finance.
• Lead emerging paid channels across Snapchat Ads, X (Twitter) Ads and LinkedIn Ads with daily management.
• Develop creative and landing experiences, and run testing calendars to lift conversions.
• Own tracking integrity: pixels, UTMs, GTM and CRM lead-source mapping; report spend and performance by channel.
• Collaborate with product, presales, design, and finance teams to optimize ROAS and budget usage.

Skills

Performance marketing

Account ownership

Communication

Collaboration

Tools

Google Ads

Meta Ads

CRM tools

MoEngage

WATI

Zoho

Job description

Key Roles Responsibilities

• Affiliate Partnerships
  • Build and run the affiliate programmed end to end — recruit publishers, networks and content partners, negotiate commercials, and manage the partner pipeline
  • Own payout structures (CPL, CPA, hybrid), commission economics and monthly reconciliation with finance
  • Set up and own tracking and attribution — post backs, S2S, tracking links, and dedupe rules against other channels
  • Police affiliate quality: monitor for fraud, incentivized traffic, brand bidding and misleading claims; enforce creative and compliance guidelines with partners
  • Run partner-level P ;L — know which partners are actually profitable once lead quality is factored in,

and cut the ones that aren't

• Emerging Paid Channels
  • Own campaign strategy, setup, targeting and optimization across Snapchat Ads, X (Twitter) Ads and LinkedIn Ads — daily hands‑on account management
  • Run structured channel tests with clear budgets, success criteria and kill thresholds; write the readout that says scale, iterate or stop
  • Build audience and targeting strategy per channel, including custom audiences, lookalikes and retargeting pools
  • Manage budgets and pacing across channels, and reallocate toward whatever is working
  • Evaluate new networks and inventory as they become relevant to our audience
• Creative amp; Landing Experience
  • Brief, test and iterate creative built for each channel — Snapchat and X do not work with recycled Meta assets, and you will be expected to know the difference
  • Run a continuous creative testing calendar with clear naming, hypotheses and results
  • Work with design and content to keep a live pipeline of hooks, formats and angles
  • Partner on landing page and funnel testing — page variants, form length, offer framing — to lift conversion, not just clicks
• Data, Tracking Reporting
  • Own tracking integrity for your channels — pixels, conversion APIs, UTMs, GTM tags and CRM lead‑source mapping
  • Report weekly on spend, CPL, CAC, lead quality and contribution by channel and partner, with a clear view
  • Work with the presales team on downstream metrics — contact rate, pitch rate and conversion by source — and feed that back into targeting and bidding
  • Maintain clean, consistent campaign naming and account structure so the data stays trustworthy
• Collaboration
  • Tech product — on tracking implementation, CRM lead routing and landing page builds
  • Presales — on lead quality feedback, source‑level conversion and volume forecasting
  • Design amp; content — on channel‑native assets, hooks and format requirements
  • Finance — on affiliate payouts, reconciliation and budget tracking
  • 3–6 years in performance marketing with direct, hands‑on account ownership — you build and optimize campaigns yourself
  • Proven experience running an affiliate programmed, OR managing spend on Snapchat, X (Twitter) or LinkedIn Ads — with numbers you can quote
  • Strong grasp of performance economics: CPL, CPA, CAC, ROAS, payout structures, and how lead quality changes the real cost
  • Working knowledge of tracking and attribution — pixels, server‑side events, post backs, UTMs, GTM
  • Comfortable in spreadsheets and dashboards; able to diagnose a CPL or quality shift from the data rather than guessing

Good to have

• D2C, healthcare, wellness, fitness or edtech experience — consultative, considered‑purchase categories
• Existing relationships with affiliate networks and publishers in India
• Google and Meta ads experience (useful context, but not what this role is about)
• Familiarity with CRM and marketing automation tools (Zoho, MoEngage, WATI or similar)
• Exposure to fraud detection and traffic quality tooling

Qualifications

Experience: 3–6 years in performance marketing, with hands‑on affiliate and/or Snapchat, X (Twitter) or LinkedIn ads ownership.

Additional Information

Performance Marketing Manager — Affiliate & Emerging Channels

Key mandates

• Work Mode -Work From Office
• 6 days work week - Hybrid - 4 days work at office
• Should have your own laptop device
• Excellent communication and motivational skills