Parent Relationship Executive

Shiv Nadar School; Dadri; On-site; INR 420,000 - 640,000; Full time

Job summary

Shiv Nadar School is seeking a proactive Parent Relationship Executive to engage with prospective parents and guide them through the admissions journey. You will respond to enquiries, build relationships, and clearly communicate the school's philosophy and programs with warmth and professionalism.

You will manage campus visits, provide timely follow-ups, and ensure data accuracy in CRM while supporting admissions targets with a parent-centric approach and empathy.

Qualifications

• Respond to enquiries and guide through admissions.
• Present school philosophy, curriculum, and programs.
• Maintain CRM records and generate reports.
• Collaborate with admissions and academic teams.

Responsibilities

• Serve as primary contact for prospective parents across channels.
• Guide families through registration, application submission, documentation, assessments and admission confirmation.
• Maintain accurate enquiry and admissions records in CRM.
• Provide a welcoming, professional campus visit experience and follow-up with parents.

Skills

Communication

Interpersonal skills

CRM proficiency

Customer service

Organization

Tools

CRM systems

Job description

The Parent Relationship Executive will be responsible for engaging with prospective parents and guiding them through the admissions process, ensuring a smooth, welcoming, and positive experience at every stage. The role involves responding to enquiries, building relationships with parents, providing information about the school, managing follow-ups and supporting the school's admissions goals. The executive will also ensure that every interaction reflects the values and philosophy of Shiv Nadar School.

Key Responsibilities

1. Parent Engagement & Relationship Management

• Serve as the primary point of contact for prospective parents, ensuring timely, courteous and accurate responses to enquiries across phone, email, and other communication channels.
• Build and maintain strong relationships with prospective families, understanding their expectations and guiding them through the admissions journey.
• Communicate the school's educational philosophy, curriculum offerings, distinctive programs and value proposition effectively.
• Provide a welcoming and professional experience during campus visits, school tours, information sessions and parent interactions.
• Address parent concerns and queries sensitively, escalating matters to relevant stakeholders wherever required.

2. Admissions Enquiry & Conversion Management

• Manage incoming enquiries and maintain regular, structured follow-ups with prospective parents.
• Guide families through the admissions process, including registration, application submission, documentation, assessments, interactions and admission confirmation.
• Track prospective parents across different stages of the admissions funnel and proactively follow up to facilitate progression.
• Identify potential barriers to application completion or admission acceptance and work with the admissions team to address them.
• Support campus admissions targets through proactive engagement, effective follow-ups and a parent-centric approach, while adhering to admissions policies and procedures.

3. Admissions Data Management & Reporting

• Maintain accurate and updated records of parent enquiries, interactions, follow-ups, applications and admission status in CRM.
• Ensure timely updating of enquiry dispositions, parent feedback and communication records.
• Monitor enquiry pipelines, pending applications, conversion opportunities and follow-up requirements.
• Prepare and share periodic admissions reports, including enquiry trends, application status, conversion rates and parent feedback.
• Identify recurring parent queries, concerns and reasons for non-conversion to support continuous improvement of the admissions experience.

4. Parent Experience & Service Excellence

• Ensure a consistent, high-quality parent experience across every admissions touchpoint.
• Maintain professionalism, empathy, responsiveness and discretion in all parent interactions.
• Ensure transparency and accuracy while communicating admission criteria, processes, timelines and policies.
• Gather parent feedback and share actionable insights to improve admissions communication and service delivery.
• Represent Shiv Nadar School professionally, reinforcing its commitment to excellence in education and meaningful parent partnerships.
• Excellent verbal and written communication skills
• Strong interpersonal, relationship-building and active listening skills.
• A warm, empathetic and service-oriented approach to parent engagement.
• Ability to articulate educational programs and institutional values with clarity and confidence.
• Strong organizational skills, attention to detail and ability to manage multiple priorities.
• Proactive follow-up and problem-solving capabilities.
• Comfort with data management, reporting, and CRM systems.
• Ability to work collaboratively with academic and administrative teams.
• High standards of professionalism, confidentiality, and integrity.