Urgent Opening: Relationship Executive

VIBGYOR Group of Schools; Bhopal; On-site; INR 270,000 - 380,000; Full time

Job summary

VIBGYOR Group of Schools is seeking a proactive Parent Relationship Manager to enhance engagement with families. You will manage inquiries across channels, guide parents through school processes, and ensure a welcoming, informative front-office experience during every interaction.

In addition, you will support sales and marketing initiatives, coordinate campus tours, contribute to admissions targets, and help execute campaigns like camps and tie-ups.

Qualifications

• Experience in handling parent inquiries across multiple channels.
• Strong communication and interpersonal skills.
• Proactive and customer-oriented approach.
• Able to coordinate with admin and marketing teams.

Responsibilities

• Welcome parents and ensure front desk is organized and inviting.
• Address and resolve parent inquiries across channels (in-person, phone, email, website).
• Escalate unresolved grievances to the Principal and Marketing Team for prompt resolution.
• Track parent queries using CRM or similar systems.
• Generate parent delight with timely updates and follow-ups.
• Guide parents on school processes and lifecycle events.
• Maintain a welcoming front-office environment with admin support.
• Facilitate campus tours and information sharing for prospective parents.
• Support pre-sales and marketing activities and campus events.
• Manage end-to-end admissions process and assist in achieving targets.
• Record admissions in the Lead Management System/MIS.
• Enhance business acumen and train new relationship executives.

Skills

Parent relations

Communication skills

Sales & marketing

Multi-tasking

Customer service

Team collaboration

CRM knowledge

Problem solving

Adaptability

Ethical conduct

Leadership potential

Time management

Tools

CRM system

Job description

Role & responsibilities

Parent Relationship Management:

• Ensure all parents are aptly welcomed and comfortably seated.
• Effectively address/resolve parents enquiries across mediums i.e. in-person, over the phone, email, company website etc.
• Escalate all unresolved grievances of the parents to the Principal and Marketing Team at Vertex for prompt resolution ending with a parent delight
• Adroitly track all parents queries via organizational query traction mechanism like CRM etc.
• Generate parents delight by ensuring high responsiveness and closing the loop with parents on all issues and keep them updated/engaged during the process of resolution.
• Efficiently guide the parent on school systems and processes and ensure that the repository of updated information is always available.
• Ensure ambient and parent friendly environment of the front office area with assistance from the admin department.
• Facilitate the information of all elements pertaining to a childs life cycle in the school as well as post school activities, summer camps etc.

Sales and Marketing:

• Pre-sales: Efficiently manage the pre-sales process like; keeping a track on all leads whether from web, telephone, walk-ins etc and participate in planning of activities like society camps or mall activities, pre-school tie ups, corporate tie ups, RWA and parent engagement activities.
• Should handle the entire sales process effectively for potential parents from first interface to closure, thus positively augmenting the conversions from walk-in to admissions.
• Contact potential parents, discuss their requirements, and present the VIBGYOR brand in order to commensurate the parent needs
• Should be an active team member in achieving the annual admission targets and objectives in line with the Organization Admission Target Plan
• Initiate and participate in the marketing initiatives to create brand awareness and promote the USPs like Summer Camps, Day Care, PSA activities etc.
• Efficiently maintain the upkeep of all the elements of the discovery room and inform the reporting manager for any support proactively.
• Conduct Campus tour for parents for enhanced experience.
• Ensuring First Time Right implementation of all processes and policies.

Administrative Responsibilities

• Must record all admission registration on Lead Management System/MIS tracker as per the Process guidelines
• Should be effective planner and organize the day to ensure all opportunities are maximized
• Should ensure that all audits are attended to, activities and tasks done proactively and quickly act on the audit reports for closure, if required.

Enhance Business Acumen:

• Should assimilate and consistently enhance knowledge on Policies / Procedures /Systems and tools for the Centre/Organization
• Must be aware of the past sales trends and records and consistently upgrade ones understanding.
• Should take responsibility of educating and training the new relationship executives.

Preferred candidate profile

• Strong conviction skills
• Ability to manage multiple processes
• Flexible Adaptability
• Compassion and patience
• Parent enquiries Service
• Proactive, ethical, and responsible nature

• Parent Oriented
• Communication & Telephone Etiquette
• Resilient & Zest to work.
• Collaboration
• Optimizing & prioritize

work processes

• Innovative & creative
• In depth knowledge of effective sales and negotiation tactics.