Paid Media Specialist

BigTrunk; Mumbai; On-site; INR 800,000 - 1,600,000; Full time

Job summary

BigTrunk is seeking a Paid Media – Search Specialist to drive high-intent campaigns from Mumbai. You will plan, execute and optimize Google Ads Search campaigns focused on Lead Generation, while coordinating with creative and analytics teams to improve performance.

You will manage full-funnel strategies, track ROAS, CPL, and conversion rates, and implement GA4/GTM tracking. A data-driven mindset and strong bidding skills are essential for scaling success.

Qualifications

• 3+ years of paid media (search-focused) experience.
• Experience managing lead generation campaigns across sectors.
• Strong understanding of Google Ads (Search, Performance Max, Shopping) and bidding models.
• Proficiency in GA4, GTM, and reporting tools.

Responsibilities

• Plan, execute, and optimize Google Ads Search campaigns for Lead Generation.
• Manage full-funnel performance marketing strategies (awareness to conversion).
• Drive qualified leads with strong CPL targets.
• Optimize campaigns to improve ROAS, AOV, and conversion rate.
• Conduct keyword research, competitor analysis, and audience targeting.
• Create compelling ad copies and test multiple variations (A/B testing).
• Implement conversion tracking, GA4, GTM, and event tracking.
• Analyze performance data and provide actionable insights through regular reports.
• Work closely with creative, content, and analytics teams to improve campaign results.
• Monitor budgets, bidding strategies, and scaling strategies effectively.

Skills

Paid Media

Google Ads

Lead Generation

ROAS optimization

Data analysis

Tools

GA4

Google Tag Manager

Job description

Designation: Paid Media – Search SpecialistExperience: 3+ YearsJob Location: Mumbai

Key Responsibilities:

• Plan, execute, and optimize Google Ads Search campaigns for Lead Generation.
• Manage full-funnel performance marketing strategies (awareness to conversion).
• Drive qualified leads with strong CPL targets.
• Optimize campaigns to improve ROAS, AOV, and conversion rate.
• Conduct keyword research, competitor analysis, and audience targeting.
• Create compelling ad copies and test multiple variations (A/B testing).
• Implement conversion tracking, GA4, GTM, and event tracking.
• Analyze performance data and provide actionable insights through regular reports.
• Work closely with creative, content, and analytics teams to improve campaign results.
• Monitor budgets, bidding strategies, and scaling strategies effectively.

Required Skills & Experience:

• 3+years of experience in Paid Media (Search-focused).
• Hands-on experience managing Lead Generation campaigns (Real Estate, Education, Healthcare, BFSI, etc.).
• Experience handling performance campaigns with measurable ROAS targets.
• Strong understanding of Google Ads (Search, Performance Max, Shopping).
• Expertise in keyword strategy, bidding models, and conversion optimization.
• Proficiency in GA4, Google Tag Manager, and reporting tools.
• Strong analytical mindset and data interpretation skills