Manager - Growth and Retention

Pouring Pounds India Pvt. Ltd.; Gurugram District; Ibrido; INR 1.200.000 - 1.800.000; Tempo pieno

Vantaggi offerti da questo lavoro

ESOPs

Flexible WFH options

Medical insurance

Descrizione del lavoro

CashKaro, India’s leading cashback and coupons platform, is seeking a retention marketing specialist toOwn retention of user cohorts, minimize churn, and improve LTV. You will craft lifecycle campaigns, optimize engagement, and drive ROI across activation, retention, and referrals.

You will work with Cross-functional teams and leverage tools like Clevertap and MoEngage to deliver hands-on campaigns, analyze data, and scale initiatives in a fast-paced startup environment in Gurugram/Haryana.

Competenze

• Experience in building automation journeys, segmentation, and personalization in marketing platforms.
• Strong data-driven approach to retention metrics and ROI.
• Proven ability to deliver projects with measurable ROI in a B2C environment.
• Excellent written and verbal communication in English.

Mansioni

• Own retention of user cohorts and minimize churn across lifecycle stages.
• Design and execute engagement campaigns, messaging, and content strategy.
• Collaborate with cross-functional teams to enhance activation, retention, revenue and referrals.
• Set up campaigns, landing pages, and emails; monitor results daily and optimize.

Conoscenze

Retention marketing

Lifecycle management

Campaign execution

Data-driven decisions

English communication

Strumenti

Clevertap

MoEngage

Descrizione del lavoro

CashKaro: Founded in April 2013 by Swati & Rohan Bhargava, CashKaro is India’s largest Cashback and Coupons platform with over 20 million registered users, backed by the esteemed Mr. Ratan Tata and leading VC firms including Kalaari, Korea Investment Partners, and Affle (which successfully raised 130 Crores INR in Series C funding in November 2022). With a revenue run rate of 200-250 Crores INR, we are on a trajectory to become the next Indian unicorn.

CashKaro serves as the ultimate destination for savings on online shopping, offering members the ability to compare prices, earn extra cashback, and access free coupons from over 1000 e-commerce sites, including industry giants like Flipkart, Amazon, Tata CliQ, Myntra, and Nykaa Fashion. Our dynamic work environment encourages creativity and effective teamwork, rewarding our employees for their contributions. Our relatively flat management structure enables our team to play a pivotal role in shaping our business.

CashKaro continues its rapid expansion and is constantly seeking exceptional, pioneering individuals who share our passion and commitment to realize our vision. This is an exciting moment to join our company and be a part of something truly extraordinary.

Key Responsibilities

Responsible for owning retention of user cohorts, minimizing churn and improving LTV:

The core ownerships areas will be:

• Strategy: Work with team to determine a clear strategy for user Retention and lifecycle management
• Creative + Messaging: Work with creative team to design the messaging, content and creative angle for the engagement and revenue boosting campaigns
• Lifecycle Management: Work with teams to determine user lifecycle and take concrete steps for plugging the gaps - own Activation, Retention, Revenue and Referrals
• Execution: Should be hands‑on in setting up campaigns and experiments, landing pages, emails etc.
• Monitoring on campaign impact: Daily monitoring and optimizing of the campaigns - win an inch everyday attitude
• Data obsession: Review the data daily to determine next course of action
• Scale: Build for scale

Desired Skills and Experience

• Have complete exposure to build automation journeys / segmentation / personalization in Clevertap or similar tools.
• Data driven decision making- complete understanding of retention cycle & metrics & ROI.
• Proven project deliverables which drove ROI
• Should be from B2C industry
• Experience: 3-8 years of relevant experience.
  Communication:Excellent written & verbal communication skills in English | Can effectively express his/her thoughts | Great people skills
• Should be comfortable with tools like

• Clevertap or MoEngage
• Email Marketing

Why Join Us

• 1. Start-up Environment - Work with a passionate and energetic team that is driven by hustle, comradeship, and togetherness
• 2. Compensation & Benefits – Best-in-class salaries to highly competitive ESOPs along with great learning work environment, we offer you a place full of opportunities to customize your career trajectory
• 3. An Environment for Innovation - We create a culture for innovation by giving an employee the prowess to create, make and innovate.
• 4. We've got you covered - From medical insurance, well-defined policies to flexi WFH options, scrumptious lunch to some amazing learning and development sessions- we've got your back!
• 5. Cool Perks – Come and get to join us for in-house events, team outings, dinner catchups, and much more.

Ensuring a Diverse and Inclusive workplace where we learn from each other is core to CK's value. CashKaro.com and EarnKaro.com are Equal Employment Opportunity and Affir…

CashKaro.com and EarnKaro.com will not pay any third-party agency or company that does not have a signed agreement with CashKaro.com and EarnKaro.com.