Paid Ads Specialists

Ownfluent; India; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Ownfluent is seeking a detail-oriented Paid Ads Specialist to optimize performance-driven campaigns across various digital channels. Responsibilities include developing paid-media plans, managing budgets, and analyzing KPIs for campaign efficiency. The ideal candidate has a Bachelor's degree in Marketing, 2+ years of hands-on experience in B2C campaigns, and certifications in Google Ads and Meta Ads. You will collaborate with growth and product teams to align marketing strategies and drive user acquisition.

Qualifications

• 2+ years of experience managing paid-media campaigns for B2C SaaS or ed-tech brand.
• Certification in Google Ads and Meta Ads.
• Proven track record of hitting CAC and ROAS targets.

Responsibilities

• Develop and implement paid-media plans aligned with marketing objectives.
• Allocate and monitor budgets; adjust bids to meet performance goals.
• Continuously analyze KPIs and identify opportunities for improvement.

Skills

Campaign Strategy & Setup

Budget & Bid Management

Optimization & Reporting

Cross-Functional Collaboration

Analytical skills

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

Ads Manager

Data Studio

Google Tag Manager

Facebook Pixel

Job description

OwnFluent is an AI-driven English-learning platform seeking a detail-oriented Paid Ads Specialist to plan, execute, and optimize performance-driven campaigns across search, social, display, and programmatic channels. You’ll be responsible for maximizing ROI on our ad spend, driving high-quality user acquisition, and reporting actionable insights to fuel growth.

Responsibilities:

Campaign Strategy & Setup

Develop and implement paid-media plans aligned with marketing objectives (acquisition, trial sign-ups, paid conversions).

Select channels (Google Search/Display, Facebook/Instagram, TikTok, LinkedIn) and audience segments to target emerging and developed markets.

Work with designers and copywriters to produce ad creatives, headlines, and landing‑page messaging that resonate with language learners.

A/B test ad variants—images, video snippets, CTAs—and iterate based on performance.

Budget & Bid Management

Allocate and monitor daily/monthly budgets, adjust bids using manual and automated strategies (e.g., Target CPA/ROAS).

Ensure efficient pacing across campaigns to hit spend and performance goals.

Optimization & Reporting

Continuously analyze KPIs (CPC, CTR, conversion rate, cost per acquisition, ROAS) and identify opportunities to improve campaign efficiency.

Build dashboards and deliver weekly/monthly performance reports with clear recommendations.

Cross-Functional Alignment

Collaborate with Growth, Product, and Analytics teams to align on new feature launches, channel expansions, and tracking requirements.

Provide paid-media insights to inform broader marketing strategy and creative direction.

Provide expert guidance on developing an AI strategy

Preferred Qualifications:

Bachelor’s degree in Marketing, Advertising, or a related field.

2+ years of hands‑on experience managing paid‑media campaigns for a B2C SaaS or ed‑tech brand.

Google Ads and Meta Ads certification (or equivalent) with proven track record of hitting CAC and ROAS targets.

Strong analytical skills; proficient with Google Analytics, Ads Manager, Data Studio, or similar reporting tools.

Experience with tag-management and conversion‑tracking setup (Google Tag Manager, Facebook Pixel).

Excellent communication skills for presenting performance insights and recommendations.

Detail‑driven mindset and comfort working in a fast‑paced, data‑led environment.