Outbound LinkedIn Marketing Specialist

Star Knowledge; Mysuru; On-site; INR 600,000 - 900,000; Full time

Job summary

Star Knowledge is seeking an experienced outbound LinkedIn Marketing Specialist to drive qualified leads via LinkedIn and other outbound channels. You will research target companies, identify decision-makers, and craft personalized outreach campaigns to generate opportunities.

The role focuses on building and executing LinkedIn lead-generation campaigns, leveraging Sales Navigator, and coordinating with the sales team to convert leads into opportunities. Strong English communication is essential.

Qualifications

• 2–5 years of hands-on experience in LinkedIn Marketing / LinkedIn Lead Generation / B2B Lead Generation.
• Strong experience with outbound prospecting and cold outreach.
• Good knowledge of LinkedIn Sales Navigator.
• Experience identifying decision-makers such as Founders, CEOs, HR Heads, HR Managers, Talent Acquisition Managers, and Business Heads.
• Excellent written English and communication skills.
• Ability to write personalized and engaging LinkedIn messages and emails.
• Experience with lead-generation and prospecting tools.
• Good understanding of B2B sales funnels.
• Strong research and analytical skills.
• Ability to work with targets and generate measurable results.

Responsibilities

• Develop and execute outbound LinkedIn lead-generation campaigns.
• Research companies and identify potential clients and decision-makers.
• Use LinkedIn Sales Navigator / LinkedIn Recruiter and other prospecting tools to identify relevant prospects.
• Build and maintain targeted prospect lists.
• Send personalized LinkedIn connection requests and messages.
• Create and manage LinkedIn outreach campaigns and follow-ups.
• Develop personalized messaging based on the prospect's company, industry, hiring needs, and business requirements.
• Conduct B2B prospect research and lead qualification.
• Generate qualified leads and schedule meetings with potential clients.
• Support outbound email campaigns and follow-up activities.
• Track campaign performance, response rates, meetings, and conversions.
• Maintain accurate lead and prospect information in CRM/Excel.
• Continuously test and improve messaging, targeting, and outreach strategies.
• Coordinate with the sales/business development team to convert qualified leads into opportunities.
• Stay updated on LinkedIn outreach best practices and B2B lead-generation trends.

Skills

LinkedIn Marketing

LinkedIn Lead Generation

B2B Lead Generation

Outbound prospecting

Cold outreach

LinkedIn Sales Navigator

Prospect research

Lead qualification

CRM/Excel

English communication

Tools

HubSpot

ZoomInfo

Lusha

Hunter

Job description

We are looking for an experienced Outbound LinkedIn Marketing Specialist to help us generate qualified business leads through LinkedIn and other outbound channels.

The ideal candidate should have hands-on experience in LinkedIn prospecting, lead generation, LinkedIn outreach, email campaigns, identifying decision-makers, and appointment setting.

You will be responsible for researching target companies, finding the right prospects, creating personalized outreach campaigns, following up with prospects, and generating qualified business opportunities.

Key Responsibilities

• Develop and execute outbound LinkedIn lead-generation campaigns.


• Research companies and identify potential clients and decision-makers.


• Use LinkedIn Sales Navigator / LinkedIn Recruiter and other prospecting tools to identify relevant prospects.


• Build and maintain targeted prospect lists.


• Send personalized LinkedIn connection requests and messages.


• Create and manage LinkedIn outreach campaigns and follow-ups.


• Develop personalized messaging based on the prospect's company, industry, hiring needs, and business requirements.


• Conduct B2B prospect research and lead qualification.


• Generate qualified leads and schedule meetings with potential clients.


• Support outbound email campaigns and follow-up activities.


• Track campaign performance, response rates, meetings, and conversions.


• Maintain accurate lead and prospect information in CRM/Excel.


• Continuously test and improve messaging, targeting, and outreach strategies.


• Coordinate with the sales/business development team to convert qualified leads into opportunities.


• Stay updated on LinkedIn outreach best practices and B2B lead-generation trends.

Required Skills

• 2-5 years of hands-on experience in LinkedIn Marketing / LinkedIn Lead Generation / B2B Lead Generation.


• Strong experience with outbound prospecting and cold outreach.


• Good knowledge of LinkedIn Sales Navigator.


• Experience identifying decision-makers such as Founders, CEOs, HR Heads, HR Managers, Talent Acquisition Managers, and Business Heads.


• Excellent written English and communication skills.


• Ability to write personalized and engaging LinkedIn messages and emails.


• Experience with lead-generation and prospecting tools.


• Good understanding of B2B sales funnels.


• Strong research and analytical skills.


• Ability to work with targets and generate measurable results.

Good to Have

• Experience working with US, UK, or international B2B clients.


• Experience in IT services, staffing, recruitment, consulting, or technology companies.


• Knowledge of tools such as Apollo, ZoomInfo, Lusha, Hunter, HubSpot, or similar platforms.


• Experience with email outreach and cold-email campaigns.


• Experience in appointment setting and sales development.

Key Performance Indicators (KPIs)

• Qualified prospects generated


• LinkedIn connections accepted


• Response rate


• Qualified leads generated


• Meetings/appointments scheduled


• Lead-to-meeting conversion


• Campaign performance


• Pipeline generated from outbound campaigns