M.B.A/PGDM Freshers For Senior Marketing Associate

Star Knowledge; Mysuru; On-site; INR 500,000 - 900,000; Full time

Job summary

Star Knowledge is seeking an experienced Outbound LinkedIn Marketing Specialist to generate qualified B2B leads from Mysuru in our office. You will lead LinkedIn campaigns, research clients, and craft personalized outreach messages.

Requirements include 2–5 years in LinkedIn marketing, strong English, and the ability to write engaging emails and messages. Experience with CRM tools and sales coordination is a plus.

Qualifications

• 2–5 years of hands-on LinkedIn marketing, lead generation and B2B outreach.
• Experience with outbound prospecting and cold outreach.
• Proven ability to identify decision-makers (Founders/CEOs/HR Heads).
• Excellent written English and communication skills.

Responsibilities

• Develop outbound LinkedIn lead-generation campaigns.
• Research target companies and decision-makers.
• Use LinkedIn tools to identify prospects and build lists.
• Send personalized LinkedIn messages and manage outreach campaigns.
• Coordinate with sales to convert leads into opportunities.
• Track campaign performance and maintain CRM data.

Skills

LinkedIn marketing

Lead generation

Cold outreach

English writing

CRM proficiency

Education

MBA/PGDM (International Business, Marketing)

Tools

LinkedIn Sales Navigator

CRM/Excel

Job description

We are looking for an experienced Outbound LinkedIn Marketing Specialist to help us generate qualified business leads through LinkedIn and other outbound channels.The ideal candidate should have hands-on experience in LinkedIn prospecting, lead generation, LinkedIn outreach, email campaigns, identifying decision-makers, and appointment setting.

Key Responsibilities

• Develop and execute outbound LinkedIn lead-generation campaigns.
• Research companies and identify potential clients and decision-makers.
• Use LinkedIn Sales Navigator / LinkedIn Recruiter and other prospecting tools to identify relevant prospects.
• Build and maintain targeted prospect lists.
• Send personalized LinkedIn connection requests and messages.
• Create and manage LinkedIn outreach campaigns and follow-ups.
• Develop personalized messaging based on the prospect's company, industry, hiring needs, and business requirements.
• Conduct B2B prospect research and lead qualification.
• Generate qualified leads and schedule meetings with potential clients.
• Support outbound email campaigns and follow-up activities.
• Track campaign performance, response rates, meetings, and conversions.
• Maintain accurate lead and prospect information in CRM/Excel.
• Continuously test and improve messaging, targeting, and outreach strategies.
• Coordinate with the sales/business development team to convert qualified leads into opportunities.
• Stay updated on LinkedIn outreach best practices and B2B lead-generation trends.

Required Skills

• 2-5 years of hands-on experience in LinkedIn Marketing / LinkedIn Lead Generation / B2B Lead Generation.
• Strong experience with outbound prospecting and cold outreach.
• Good knowledge of LinkedIn Sales Navigator.
• Experience identifying decision-makers such as Founders, CEOs, HR Heads, HR Managers, Talent Acquisition Managers, and Business Heads.
• Excellent written English and communication skills.
• Ability to write personalized and engaging LinkedIn messages and emails.
• Experience with lead-generation and prospecting tools.
• Good understanding of B2B sales funnels.
• Strong research and analytical skills.
• Ability to work with targets and generate measurable results.
• Good to Have
• Experience working with US, UK, or international B2B clients.
• Experience in IT services, staffing, recruitment, consulting, or technology companies.
• Knowledge of tools such as Apollo, ZoomInfo, Lusha, Hunter, HubSpot, or similar platforms.
• Experience with email outreach and cold-email campaigns.
• Experience in appointment setting and sales development.

Key Performance Indicators (KPIs)

• Qualified prospects generated
• LinkedIn connections accepted
• Response rate
• Qualified leads generated
• Meetings/appointments scheduled
• Lead-to-meeting conversion
• Campaign performance
• Pipeline generated from outbound campaigns

• Experience

  1 - 3 Years

• No. of Openings

  1

• Education

  Post Graduate (M.B.A/PGDM : International Business, Marketing, M.Com)

• Role

  LinkedIn Marketing Specialist

• Industry Type

  Advertising / MR / PR / Events

• Gender

  Female

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office