Operation : Chat & email : Assistant manager

Paytm; Dadri; On-site; INR 600,000 - 900,000; Full time

Job summary

Paytm is seeking a Merchant Engagement professional to manage marketing and engagement activities for onboarded merchants primarily through the WhatsApp channel.

The role requires experience in WhatsApp marketing, CRM, digital marketing, or customer engagement, with a focus on campaigns, reporting, and cross-functional coordination.

Bachelor's degree in Marketing or related field and 3+ years' experience are expected.

Qualifications

• 3+ years of experience in WhatsApp Marketing, CRM, Digital Marketing, Customer Engagement, or Merchant Communication.

Responsibilities

• Plan and execute merchant engagement and marketing campaigns through WhatsApp.

Skills

WhatsApp Marketing

CRM

Digital Marketing

Customer Engagement

Merchant Communication

MS Excel/Google Sheets

Campaign Coordination

Education

Bachelors degree in Marketing, Business, Communications, or a related field

Job description

About Us

Paytm is Indias leading mobile payments and financial services distribution company and a pioneer of the mobile QR payments revolution in India. Paytm builds technologies that help small businesses with payments and commerce.

About the Team

The team focuses on merchant engagement and marketing communication , driving awareness, engagement, and adoption among onboarded merchants through WhatsApp and other digital channels.

Job Summary

We are looking for a Merchant Engagement professional with experience in WhatsApp communication, CRM, digital marketing, or customer engagement. The candidate will manage marketing and engagement activities for onboarded merchants primarily through the WhatsApp channel .

Key Responsibilities

• Plan and execute merchant engagement and marketing campaigns through WhatsApp .
• Manage regular communication with onboarded merchants to drive engagement and product adoption.
• Create and coordinate relevant promotional, product, and engagement communication.
• Track campaign performance, merchant engagement, and responses.
• Work with internal teams to execute timely and effective merchant campaigns.
• Prepare basic reports/MIS to monitor campaign performance.

Required Skills Experience

• 3+ years of experience in WhatsApp Marketing, CRM, Digital Marketing, Customer Engagement, or Merchant Communication.
• Hands-on experience managing WhatsApp campaigns/communication .
• Strong written and verbal communication skills.
• Good understanding of marketing campaigns and customer engagement.
• Working knowledge of MS Excel/Google Sheets .
• Strong coordination and execution skills.

Education

Bachelors degree in Marketing, Business, Communications, or a related field.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.