On Premise Key Account Manager

Redbull; Mumbai; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Red Bull India seeks a seasoned sales professional to lead national and regional key accounts in Catering, QSR, HoReCa segments. You will pitch, negotiate and close major contracts, build executive relationships, and develop joint business plans focused on distribution, menu entry and promotional strategies.

You will design activation calendars, drive consumer engagement, coordinate execution with On-Premise teams, and review performance with stakeholders.

Qualifications

• Graduate, MBA or equivalent business qualification preferred.
• Experience 3-5 years of relevant experience in HoReCa, Catering, QSR, Food Service, Key Accounts or National Accounts.
• 8-10 years overall sales experience, preferably with exposure to beverage, FMCG, food service or hospitality accounts.

Responsibilities

• Identify, pitch, negotiate and close national/regional key accounts across catering, corporate food service, education catering, airport/travel food and QSR.
• Build relationships with head offices, franchise partners, procurement, category, operations and marketing stakeholders to drive listing, availability and execution.
• Develop joint business plans with key customers focused on distribution, menu entry, product offer, price and promotion, visibility and consumption activation.
• Create and implement a national activation calendar for Catering and QSR accounts, aligned with consumption occasions.
• Drive scalable consumer activation models including add-on offers, meal combos, menu activation, staff competitions and account-specific marketing integrations.
• Leverage Red Bull assets and events with strategic partners to create win-win consumer engagement and build long-term customer partnerships.
• Coordinate with local On-Premise teams and field sales to execute contract elements at outlet level, including product listing, perfect serve, perfect visibility, coolers, menu entry and consumption activation.
• Support category management projects in catering and QSR accounts to improve beverage assortment, placement and shopper conversion.
• Track execution quality across key accounts and address deviations through regular reviews with customer stakeholders and internal teams.
• Conduct regular business reviews with key accounts covering performance, distribution, activation, visibility, spends and future opportunities.
• Engage key stakeholders through Red Bull experiences, local and national events, and relevant industry platforms.
• Maintain strong internal alignment with Marketing, Finance, Operations and regional teams to ensure speed, compliance and execution discipline.

Skills

Negotiation

Stakeholder management

Contract closure

Customer planning

Outlet execution

Presentation & analytics

Education

Graduate/MBA preferred

3-5 years HoReCa/QSR experience

8-10 years sales experience (beverage/FMCG)

Job description

Key Responsibilities

1. Winning and Developing Catering and QSR Customers

   • Identify, pitch, negotiate and close national and regional key accounts across catering, corporate food service, education catering, airport/travel food and QSR chains.
   • Build relationships with head offices, franchise partners, procurement, category, operations and marketing stakeholders to drive listing, availability and execution.
   • Develop joint business plans with key customers focused on distribution, menu entry, product offer, price and promotion, visibility and consumption activation.

2. Activation and Consumption Growth

   • Create and implement a national activation calendar for Catering and QSR accounts, aligned with key consumption occasions such as work, study, travel and meal occasions.
   • Drive scalable consumer activation models including add-on offers, meal combos, menu activation, staff competitions and account-specific marketing integrations.
   • Leverage Red Bull assets and events with strategic partners to create win - win consumer engagement and build long-term customer partnerships.

3. Execution of Hi5 and Commercial Standards

   • Coordinate with local On-Premise teams and field sales to execute contract elements at outlet level, including product listing, perfect serve, perfect visibility, coolers, menu entry and consumption activation.
   • Support category management projects in catering and QSR accounts to improve beverage assortment, placement and shopper conversion.

4. Customer Care and Business Reviews

   • Track execution quality across key accounts and address deviations through regular reviews with customer stakeholders and internal teams.
   • Conduct regular business reviews with key accounts covering performance, distribution, activation, visibility, spends and future opportunities.
   • Engage key stakeholders through Red Bull experiences, local and national events, and relevant industry platforms.
   • Maintain strong internal alignment with Marketing, Finance, Operations and regional teams to ensure speed, compliance and execution discipline.

Education and Qualifications

• Graduate, MBA or equivalent business qualification preferred.
• Experience 3-5 years of relevant experience in HoReCa, Catering, QSR, Food Service, Key Accounts or National Accounts.
• 8-10 years overall sales experience, preferably with exposure to beverage, FMCG, food service or hospitality accounts.

Knowledge and Skills

• Strong negotiation and stakeholder management skills.
• Experience in contract closure, customer planning and outlet-level implementation.
• Understanding of Catering, QSR and HoReCa operating models, including franchise structures, procurement and menu management.
• Ability to translate national agreements into execution standards across regions and outlets.
• Strong presentation, analytical and cross-functional collaboration skills.
• Basic knowledge of P&L, trade spends, customer investment and volume planning.