Technical Lead - Digital Tagging & Privacy Platforms

Simfluent; Dadri; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Simfluent is seeking a hands-on Technical Lead to drive the technical implementation and evolution of our enterprise tagging and privacy ecosystem. You will lead Tealium-based tagging, client- and server-side data collection, and consent integration across Shopify and other platforms.

You will design data-layer standards, implement GA4 and Google Ads integrations, and partner with privacy/legal teams to ensure compliance.

Qualifications

• 7+ years of experience in digital analytics implementation, tagging, web engineering or related technical disciplines
• Deep hands-on experience with an enterprise Tag Management System (TMS) such as Google Tag Manager, Adobe Experience Platform Tags/Launch, Ensighten, mParticle
• Strong experience designing and implementing server-side tagging or server-side event collection
• Strong understanding of JavaScript, APIs, JSON, HTTP/network requests, browser debugging and web technologies
• Experience designing and implementing data layers and event-driven tracking architectures
• Experience with Shopify / Shopify Plus tagging and ecommerce event collection
• Experience implementing or integrating a Consent Management Platform (CMP) such as OneTrust
• Strong understanding of cookies, consent signals and privacy-aware digital data collection
• Experience implementing GA4 and digital analytics/event tracking
• Ability to troubleshoot data flow across browser, server, tag management and downstream destination platforms

Responsibilities

• Lead tagging implementations and troubleshoot Tealium-based solutions
• Design, configure, implement, and troubleshoot client-side and server-side tagging
• Develop scalable event collection and routing across websites and platforms
• Define data-layer standards, event schemas, naming conventions, and reusable tagging patterns
• Lead integrations with GA4, Google Ads, Meta and other analytics platforms
• Determine best client-side versus server-side patterns based on performance and privacy
• Lead Shopify/Shopify Plus tagging efforts and ecommerce event collection
• Partner with commerce engineering to ensure reliable Shopify events routing
• Integrate OneTrust consent signals with Tealium and downstream platforms
• Ensure tags and server-side integrations respect consent states

Skills

JavaScript

Server-side tagging

Tealium

GA4

APIs

JSON

Web technologies

HTTP/network requests

Shopify tagging

Tools

Tealium iQ

Google Tag Manager

Adobe Experience Platform Tags/Launch

Ensighten

mParticle

Job description

Role Overview

We are seeking a hands‑on Technical Lead to lead the technical implementation and ongoing evolution of our enterprise digital tagging and privacy ecosystem. The role will work primarily on Tealium and will be responsible for client‑side and server‑side tagging, digital data collection, consent integration, and tagging across modern commerce platforms including Shopify. Prior Tealium experience is preferred; however, candidates with deep hands‑on experience in other enterprise tag management platforms and strong server‑side tagging expertise will be considered.

• Serve as a hands‑on technical lead for our Tealium‑based tagging ecosystem
• Design, configure, implement, and troubleshoot client‑side and server‑side tagging solutions
• Develop scalable event collection and routing patterns across websites, commerce platforms, analytics and media destinations
• Define data‑layer standards, event schemas, naming conventions, and reusable tagging patterns
• Lead implementation of integrations with platforms such as GA4, Google Ads, Meta and other analytics and media platforms
• Determine appropriate client‑side versus server‑side implementation patterns based on performance, privacy, reliability and technical requirements
• Implement monitoring and validation to identify missing, duplicated or incorrectly routed events
• Lead technical tagging implementations across Shopify / Shopify Plus
• Implement digital behavioral and ecommerce event collection, including product views, cart activity, checkout and purchase events
• Understand and work within Shopify's modern tagging architecture, including Customer Events, Web Pixels and checkout extensibility
• Design solutions for custom events and integrations where standard Shopify events do not meet business requirements
• Partner with commerce engineering teams to ensure Shopify events are reliably captured and routed through Tealium
• Integrate OneTrust consent signals with Tealium and downstream analytics, advertising and marketing technologies
• Ensure tags and server‑side integrations execute according to the appropriate consent state and privacy requirements
• Partner with Privacy and Legal teams to translate privacy requirements into technical controls

Role Overview

We are seeking a hands‑on Technical Lead to lead the technical implementation and ongoing evolution of our enterprise digital tagging and privacy ecosystem. The role will work primarily on Tealium and will be responsible for client‑side and server‑side tagging, digital data collection, consent integration, and tagging across modern commerce platforms including Shopify. Prior Tealium experience is preferred; however, candidates with deep hands‑on experience in other enterprise tag management platforms and strong server‑side tagging expertise will be considered.

Tag Management & Server‑Side Data Collection

• Serve as a hands‑on technical lead for our Tealium‑based tagging ecosystem
• Design, configure, implement, and troubleshoot client‑side and server‑side tagging solutions
• Develop scalable event collection and routing patterns across websites, commerce platforms, analytics and media destinations
• Define data‑layer standards, event schemas, naming conventions, and reusable tagging patterns
• Lead implementation of integrations with platforms such as GA4, Google Ads, Meta and other analytics and media platforms
• Determine appropriate client‑side versus server‑side implementation patterns based on performance, privacy, reliability and technical requirements
• Implement monitoring and validation to identify missing, duplicated or incorrectly routed events

Shopify Tagging

• Lead technical tagging implementations across Shopify / Shopify Plus
• Implement digital behavioral and ecommerce event collection, including product views, cart activity, checkout and purchase events
• Understand and work within Shopify's modern tagging architecture, including Customer Events, Web Pixels and checkout extensibility
• Design solutions for custom events and integrations where standard Shopify events do not meet business requirements
• Partner with commerce engineering teams to ensure Shopify events are reliably captured and routed through Tealium

Consent & Cookie Privacy

• Support the technical implementation and ongoing management of OneTrust Cookie Consent / CMP
• Integrate OneTrust consent signals with Tealium and downstream analytics, advertising and marketing technologies
• Ensure tags and server‑side integrations execute according to the appropriate consent state and privacy requirements
• Support cookie classification, consent categories, preference management and consent‑state propagation
• Partner with Privacy and Legal teams to translate privacy requirements into technical controls

Technical Leadership & Governance

• Establish engineering standards and implementation patterns for tagging, event collection and consent management
• Review and provide technical direction for implementations delivered by internal teams and external partners
• Lead troubleshooting of complex issues spanning the website, Shopify, Tealium, OneTrust and downstream platforms
• Establish QA and validation practices for digital data collection
• Maintain technical designs, implementation standards and documentation
• Serve as the technical escalation point for tagging and consent‑related issues

Requirements

• Enterprise Tag Management Systems (Google Tag Manager, Adobe Experience Platform Tags/Launch, Ensighten, mParticle)
• Server‑side tagging and event collection
• JavaScript
• APIs
• JSON
• HTTP/network requests
• Browser debugging
• Web technologies
• Data layer design and event‑driven tracking architectures
• Shopify / Shopify Plus tagging and ecommerce event collection
• Consent Management Platform (CMP) implementation (e.g., OneTrust)
• Cookies and consent signals
• Privacy‑aware digital data collection
• GA4 implementation and digital analytics/event tracking
• Troubleshooting data flow across browser, server, tag management and downstream platforms

Preferred Skills

• Tealium iQ, EventStream, Functions
• OneTrust
• Shopify Customer Events, Web Pixels and checkout extensibility
• Google Cloud or major cloud platform
• Server‑side events integration with Google, Meta and other media platforms
• Large‑scale, multi‑brand and multi‑region digital ecosystems
• CDPs, Customer 360 platforms, identity and downstream audience activation

Qualifications

• 7+ years of experience in digital analytics implementation, tagging, web engineering or related technical disciplines
• Deep hands‑on experience with an enterprise Tag Management System (TMS) such as Google Tag Manager, Adobe Experience Platform Tags/Launch, Ensighten, mParticle or similar
• Strong experience designing and implementing server‑side tagging or server‑side event collection
• Strong understanding of JavaScript, APIs, JSON, HTTP/network requests, browser debugging and web technologies
• Experience designing and implementing data layers and event‑driven tracking architectures
• Experience with Shopify / Shopify Plus tagging and ecommerce event collection
• Experience implementing or integrating a Consent Management Platform (CMP) such as OneTrust
• Strong understanding of cookies, consent signals and privacy‑aware digital data collection
• Experience implementing GA4 and digital analytics/event tracking
• Ability to troubleshoot data flow across browser, server, tag management and downstream destination platforms

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.