BMC Enablement - Technology Enablement - Supervising Associate

EY; Ernakulam; On-site; INR 2,400,000 - 4,500,000; Full time

Job summary

EY is seeking an experienced Adobe Analytics Developer in India (Kerala) to lead end-to-end analytics implementations across web and mobile platforms. The role requires hands-on expertise with Adobe Analytics, Launch, and data layer architectures, plus strong collaboration with marketing, product, and engineering teams.

You will design measurement frameworks, configure eVars/props, ensure data accuracy, and drive governance for compliant analytics solutions.

Qualifications

• 6+ years of experience in digital analytics implementation with strong expertise in Adobe Analytics and Adobe Experience Cloud integrations.
• Hands-on experience with AppMeasurement.js / Web SDK, data layers, and end-to-end tracking.
• Auditing and optimizing analytics implementations, identifying gaps in tracking, data quality and reporting accuracy.
• Solid understanding of cross-solution integrations within Adobe Experience Cloud (e.g., Adobe Target, CJA).
• Knowledge of consent management, privacy compliance, and marketing attribution concepts (ECID, OneTrust).
• Experience with CMS platforms (AEM or similar) for analytics enablement.

Responsibilities

• Lead end-to-end Adobe Analytics implementations for web and mobile applications.
• Design tracking strategies, solution design documents (SDDs), and measurement frameworks.
• Configure eVars, props, events, classifications, and processing rules.
• Ensure data accuracy and adherence to best practices in analytics implementations.
• Implement and manage Adobe Launch (tags), including rules and data elements.
• Design, review, and validate data layers in collaboration with development teams.
• Integrate Adobe Analytics with other Adobe Experience Cloud solutions (AEP, Target, CJA).
• Support advanced tracking (SPA, e-commerce funnels) and backend integrations.
• Perform data validation, QA, and governance; document standards and processes.

Skills

Adobe Analytics

Adobe Launch

JavaScript

HTML

Data Layers

AEP Web SDK

AppMeasurement

Job description

Discipline

BMC - Technology Enablement

Role Type

Adobe Analytics Developer - Supervising Associate

The opportunity

We are seeking a detail-oriented and analytically driven Adobe Analytics Developer with strong expertise in digital analytics implementation, data architecture, and solution design. This role will support a cross-functional initiative to streamline and standardize tracking across multiple user groups, with a focus on Adobe Experience Cloud integrations.

Adobe Analytics Implementation

• Lead end-to-end Adobe Analytics implementations for web and mobile applications
• Design and implement tracking strategies, solution design documents (SDDs), and measurement frameworks
• Configure eVars, props, events, classifications, and processing rules
• Ensure data accuracy, consistency, and adherence to best practices

Tag Management & Data Layer

• Implement and manage Adobe Launch (Tags), including rules, data elements, and extensions
• Design, review, and validate data layers (W3C / custom) in collaboration with development teams
• Troubleshoot and resolve tracking issues using debugging tools (Adobe Experience Platform Debugger, Charles, etc.)

Integration & Advanced Use Cases

• Integrate Adobe Analytics with other Adobe Experience Cloud solutions (AEP, Target, Audience Manager, Customer Journey Analytics)
• Support advanced tracking such as:
  • Single Page Applications (SPA)
  • E-commerce and conversion funnels
• Enable integrations with third-party tools and backend systems

Data Quality & Governance

• Perform data validation, QA, and ongoing monitoring
• Establish governance standards, naming conventions, and documentation
• Support GDPR/CCPA compliance and consent management integrations

Stakeholder Collaboration

• Work closely with business, marketing, product, and engineering teams
• Translate business requirements into technical tracking solutions
• Provide guidance, training, and best practices to internal teams

Skills and attributes for success

• Strong hands-on experience with Adobe Analytics
• Expertise in Adobe Launch / Adobe Tags
• Solid understanding of JavaScript, HTML, and browser behaviour
• Experience with data layers and digital analytics architecture
• Familiarity with AEP Web SDK and legacy AppMeasurement
• Strong debugging and QA skills
• Strong understanding of digital analytics concepts and KPIs
• Experience with e-commerce, marketing attribution, and funnel analysis
• Ability to create clear solution design and technical documentation

To qualify for the role, you must have

• 6+ years of experience in digital analytics implementation, with strong expertise in Adobe Analytics, Adobe Launch (Tags), and Adobe Experience Cloud integrations
• Strong hands-on experience with AppMeasurement.js / Web SDK, data layers, and end-to-end tracking implementation
• Proven experience in auditing and optimizing analytics implementations, including identifying gaps in tracking, data quality, and reporting accuracy
• Solid understanding of cross-solution integrations within Adobe Experience Cloud (e.g., Adobe Target, AJO, CJA)
• Strong knowledge of consent management, privacy compliance, and marketing attribution concepts (e.g., ECID, OneTrust, consent-based tracking)
• Experience working with AEM or other CMS platforms to enable seamless analytics implementation
• Hands-on experience working in Agile/Waterfall delivery models, collaborating with cross-functional teams including marketing, product, and engineering
• Ability to translate business requirements into technical tracking specifications and solution design
• Excellent communication and stakeholder management skills, with experience working with senior leadership and global teams
• Strong problem-solving, analytical thinking, and documentation skills with attention to detail
• Proven ability to drive implementation across matrixed teams and deliver high-quality analytics solutions

Ideal, if you ll also have

• Experience with Adobe Experience Platform (AEP) and Customer Journey Analytics (CJA)
• Exposure to Adobe Target or Audience Manager
• Experience with consent management platforms (OneTrust, TrustArc, etc.)
• Adobe certifications (Adobe Analytics Business Practitioner / Developer)

Technologies and Tools

• Expert in Adobe Launch (Tags)
• Appmeasurement.js/ Adobe Web Sdk
• CMS Platforms
• JavaScript/HTML

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.