Offline Marketing Executive (2 years+)

TMRW House of Brands; Bengaluru; Vor Ort; INR 350.000 - 550.000; Vollzeit

Zusammenfassung

Bewakoof is seeking a proactive Offline Marketing Executive to grow the brand's retail presence across multiple cities in India. The role focuses on store launches, local campaigns, and on-ground activations, coordinating with store teams and external partners.

You will manage influencer collaborations, VM and POSM, and ensure campaigns align with brand guidelines while delivering measurable impact in a fast-paced D2C and retail environment.

Aufgaben

• Support planning and execution of new store launches across multiple cities and marketing for existing stores.
• Coordinate with Store Managers and internal stakeholders to ensure timely implementation of store-level marketing activities.
• Ensure the timely delivery, installation, and display of branding elements, VM assets, and POSM.
• Conduct regular store audits to assess marketing visibility, brand compliance, and execution quality.
• Manage localised marketing requirements based on city, mall, and store-specific needs.
• Execute ATL and BTL marketing campaigns, including mall activations, pop-ups, and consumer engagement initiatives.
• Coordinate campaign planning and execution activities to ensure adherence to timelines and brand guidelines.
• Liaise with internal teams, agencies, and vendors to ensure seamless on-ground execution.
• Monitor campaign progress and resolve operational challenges to ensure timely and effective delivery.
• Coordinate local influencer and creator collaborations for store launches, regional campaigns, and other offline marketing initiatives.
• Manage influencer logistics, including briefing, scheduling, approvals, gifting, and content deliverables.
• Ensure influencer content aligns with campaign objectives, brand guidelines, and agreed deliverables.
• Coordinate with relevant stakeholders to ensure the timely execution of influencer activities.
• Coordinate the production, quality checks, and timely delivery of print materials, branding assets, and other marketing collateral.
• Work with approved vendors and partners to ensure quality standards and timely execution.
• Track deliverables and follow up with vendors to resolve delays or quality-related issues.
• Coordinate cost negotiations with vendors and service providers to ensure cost-effective execution within approved budgets.
• Ensure timely vendor finalisation and closure in accordance with approved partner and procurement processes.
• Track approved budgets against actual campaign expenditures and maintain accurate expense records.
• Coordinate with Finance and relevant stakeholders to ensure timely processing of vendor invoices and payments.
• Maintain appropriate documentation of quotations, approvals, invoices, and campaign expenses.
• Strong execution, coordination, and project management skills.
• Understanding of offline marketing, retail marketing, and ATL/BTL campaigns.
• Strong vendor management, negotiation, and follow-up skills.
• Good communication and stakeholder management abilities.
• Strong attention to detail and ability to manage multiple activities simultaneously.
• Budget tracking and basic financial management skills.
• Ability to work in a fast-paced environment and manage tight timelines.
• Willingness to travel across cities, stores, and malls as required.

Jobbeschreibung

We are looking for a proactive, detail-oriented, and execution-focused Offline Marketing Executive for Bewakoof to support the growth and visibility of our retail business. This role will execute store launches, retail marketing campaigns, local activations, influencer collaborations, and other on-ground marketing initiatives across multiple cities.

The ideal candidate should be comfortable in a fast-paced D2C and retail environment, have strong coordination and execution skills, and be able to manage multiple stakeholders, vendors, and timelines. The role will play a key part in strengthening the brand's offline presence while ensuring consistency with its overall brand identity and digital communication.

Key Responsibilities

1. Store Marketing & Retail Operations

• Support the planning and execution of new store launches across multiple cities, along with marketing initiatives for existing stores.
• Coordinate with Store Managers and internal stakeholders to ensure timely implementation of store-level marketing activities.
• Ensure the timely delivery, installation, and display of branding elements, visual merchandising (VM) assets, and point-of-sale materials (POSM).
• Conduct regular store audits to assess marketing visibility, brand compliance, and execution quality.
• Manage localised marketing requirements based on city, mall, and store-specific needs.

2. Offline Campaign Execution

• Execute ATL and BTL marketing campaigns, including mall activations, pop-ups, and consumer engagement initiatives.
• Coordinate campaign planning and execution activities to ensure adherence to timelines and brand guidelines.
• Liaise with internal teams, agencies, and vendors to ensure seamless on-ground execution.
• Monitor campaign progress and resolve operational challenges to ensure timely and effective delivery.

3. Influencer & Creator Activations

• Coordinate local influencer and creator collaborations for store launches, regional campaigns, and other offline marketing initiatives.
• Manage influencer logistics, including briefing, scheduling, approvals, gifting, and content deliverables.
• Ensure influencer content aligns with campaign objectives, brand guidelines, and agreed deliverables.
• Coordinate with relevant stakeholders to ensure the timely execution of influencer activities.
• Coordinate the production, quality checks, and timely delivery of print materials, branding assets, and other marketing collateral.
• Work with approved vendors and partners to ensure quality standards and timely execution.
• Track deliverables and follow up with vendors to resolve delays or quality-related issues.

5. Budgeting & Financial Management

• Coordinate cost negotiations with vendors and service providers to ensure cost-effective execution within approved budgets.
• Ensure timely vendor finalisation and closure in accordance with approved partner and procurement processes.
• Track approved budgets against actual campaign expenditures and maintain accurate expense records.
• Coordinate with Finance and relevant stakeholders to ensure timely processing of vendor invoices and payments.
• Maintain appropriate documentation of quotations, approvals, invoices, and campaign expenses.
• Strong execution, coordination, and project management skills.
• Understanding of offline marketing, retail marketing, and ATL/BTL campaigns.
• Strong vendor management, negotiation, and follow-up skills.
• Good communication and stakeholder management abilities.
• Strong attention to detail and ability to manage multiple activities simultaneously.
• Budget tracking and basic financial management skills.
• Ability to work in a fast-paced environment and manage tight timelines.
• Willingness to travel across cities, stores, and malls as required.