Offline Sales Leader

Foxtale; Mumbai; On-site; INR 2,400,000 - 5,200,000; Full time

Job summary

Foxtale, Mumbai-based fast-growing D2C skincare brand, seeks a visionary Offline Sales Leader to own the offline business P&L and drive nationwide GT and modern trade expansion. You will optimize trade investments, manage distributor networks, and lead high-performing sales operations to accelerate omnichannel growth.

The ideal candidate has 6–10 years in offline sales leadership within FMCG/beauty, with deep go-to-market and financial acumen.

Qualifications

• MBA or postgraduate degree from a top-tier institution.
• 6–10 years of progressive sales leadership in offline, GT, and retail channels.
• Strong expertise in offline P&L management and trade spend optimization.
• Proven ability to build and lead large sales teams and drive rapid retail expansion.

Responsibilities

• Own offline P&L and revenue strategy across GT and modern trade.
• Lead nationwide retail expansion and scale distribution.
• Govern distributor networks, stock norms, replenishment, and collections discipline.
• Oversee trade marketing activations, in-store branding, and CDU placements.
• Build and scale the offline sales organization with performance benchmarks.

Skills

P&L oversight

Trade spend optimization

Sales analytics

Go-to-market execution

Leadership

Education

MBA / Postgraduate degree

Job description

About Foxtale

Employment Type: Full-time

Foxtale is one of India's fastest-growing D2C skincare brands, focused on creating science-backed, efficacy-driven skincare and personal care products tailored to Indian skin concerns and climate conditions. Founded in 2021 and headquartered in Mumbai, India, we are committed to high growth and innovation in the beauty and personal care space.

Role Overview

We are looking for a visionary, senior-level Offline Sales Leader to lead and scale our entire offline business unit, reporting directly to the VP - Offline. In this leadership role, you will define the overarching channel strategy, drive nationwide retail expansion across General Trade (GT) and modern trade, manage P&L performance, and build high-performing sales operations. You will act as a key business driver, optimising trade investments, distributor networks, and retail execution to accelerate Foxtale's omnichannel growth.

Key Responsibilities:

• P&L Management & Revenue Strategy: Take complete ownership of the offline business P&L, driving top-line revenue growth, gross margins, and trade spend efficiency across all retail channels.
• Channel & Retail Expansion: Spearhead national retail expansion strategies, identifying geographic white spaces, high-potential clusters, and scaling numeric and weighted distribution across GT and modern trade.
• Distributor Network Governance: Establish robust governance frameworks for distributor (DB) health, stock norms, replenishment cycles, DMS accuracy, and collections discipline.
• Trade Marketing & Visibility: Oversee large-scale trade marketing activations, POP visibility, CDU placements, and in-store branding to maximize brand recall and retail offtake.
• Team Leadership & Organizational Scaling: Build, mentor, and lead the offline sales and field operations team, establishing high-performance benchmarks and structured review mechanisms.

Ideal Candidate Background:

• Education: MBA / Postgraduate degree from a top-tier institution in Business, Sales, Marketing, or a related field.
• Experience: 6–10 years of progressive sales leadership experience managing offline, GT, and retail channels within high-growth FMCG, consumer goods, or beauty/personal care brands.
• Strategic & Financial Acumen: Deep expertise in offline P&L management, trade spend optimization, sales analytics, and go-to-market execution at scale.
• Leadership & Influence: Proven track record of building and managing large sales teams, negotiating with key national distributors, and driving aggressive retail expansion.