offline marketing Manager

Jaypee Infratech Ltd.; Dadri; On-site; INR 600,000 - 900,000; Full time

Job summary

Jaypee Infratech Ltd. in India seeks a seasoned Offline Marketing professional to plan and execute campaigns across print, outdoor, events, and activations for real estate projects.

The ideal candidate has 5+ years in offline ATL/BTL marketing, strong vendor management and negotiation skills, and a creative mindset with an eye for detail.

Qualifications

• Bachelor's degree in marketing, Mass Communication, or a related field.
• Minimum 5 years of experience in offline, ATL/BTL marketing in real estate.
• Strong vendor management and negotiation skills.
• Creative mindset with an eye for detail.

Responsibilities

• Plan, manage, and execute offline marketing campaigns across print, outdoor, events, and ATL/BTL activations.
• Coordinate with internal teams and external vendors to meet deadlines and budget.
• Develop marketing materials such as brochures, flyers, standees, pricelists, and presentations.
• Coordinate with creative agencies and track job allocations.
• Arrange project photoshoots and videography.

Skills

Vendor management

Negotiation

Attention to detail

Creative mindset

Education

Bachelor's degree in marketing, Mass Communication, or a related field

Job description

Offline Marketing

Key Responsibilities

• Plan, manage, and execute offline marketing campaigns across:
  • Print (newspapers, magazines)
  • Outdoor (hoardings, banners, site branding, office branding)
  • Events (property expos, on-site events, channel partner meets, project Launch events)
  • All ATL/BTL activations.
• Extensive knowledge of outdoor sites, vendor, and costing.
• Coordinate with internal teams and external vendors to execute campaigns on time and within budget
• Event coordination with internal team and agencies
• Development of marketing materials (brochures, flyers, standees, pricelist, presentation, and other marketing materials)
• Coordination of creative agency and tracking of the job allocated.
• Coordination for project photoshoot, and videography

Vendor & Media Management

• Negotiate with media agencies, printing vendors, and event partners
• Ensure timely execution of creatives, printing and mounting
• Should have fair knowledge of Marketing Materials and must have coordinated printing jobs

Required Skills & Qualifications

• Bachelors degree in marketing, Mass Communication, or a related field
• Minimum 5 years of experience in offline, ATL/BTL marketing in real estate.
• Strong vendor management and negotiation skills
• Creative mindset with an eye for detail