Senior Manager - Offline Marketing

Swish; Bengaluru; Sur place; INR 4 000 000 - 6 500 000; Plein temps

Résumé du poste

Swish is seeking a Senior Manager – Offline Marketing to drive brand visibility and hyperlocal growth across neighbourhoods in Bengaluru. You will own campaign planning, vendor and budget management, and ROI tracking, while building scalable strategies that deliver measurable business impact.

You will lead offline campaigns across PODs and cities, design repeatable playbooks, and ensure campaigns are aligned with monthly targets and growth metrics.

Qualifications

• 5+ years of experience in Offline Marketing, BTL, Field Marketing, Activations, or Hyperlocal Growth.
• 3+ years of hands-on experience running offline marketing/on-ground campaigns.
• Experience building and managing offline teams and agency networks.
• Strong execution rigour with ability to run multiple campaigns in a fast-moving environment.

Responsabilités

• Own offline-led growth across Swish’s serviceable PODs and cities.
• Build repeatable hyperlocal playbooks that can be localised and scaled across cities.
• Track and optimise activations, new users, CAC, conversions, and POD-level penetration.

Connaissances

Offline Marketing

Field Marketing

Campaign Management

Budget Management

Vendor Management

Description du poste

Swish is building the next generation of food delivery by owning the entire value chain, from menu design and pricing to kitchen operations and customer experience. Backed by leading investors, we’re building the future of food delivery by continuously launching new products, expanding into new markets, and creating innovative operating models.

As the Senior Manager – Offline Marketing, you will drive Swish’s brand visibility and hyperlocal growth across neighbourhoods. You will own campaign planning and execution, vendor and budget management, and ROI tracking, while building scalable strategies that deliver measurable business impact.

What You’ll Own

• Own offline-led growth across Swish’s serviceable PODs and cities.
• Build repeatable hyperlocal playbooks that can be localised and scaled across cities.
• Track and optimise activations, new users, CAC, conversions, and POD-level penetration.

2. Campaign Planning Against Monthly Business Objectives

• Convert monthly business targets (orders, new users, reactivation, penetration) into city and POD-level campaign plans.
• Own the monthly planning cycle: calendar, channel mix, budget allocation, and success metrics.
• Run test-and-learn pilots, then scale winners and cut the rest quickly.

3. Turning Streets Green

• Drive Swish visibility across OOH, transit, societies, corporates, tech parks, colleges, PGs, markets, and high-footfall zones.
• Make Swish the most visible and talked-about brand across the neighbourhoods..
• Create moments and campaigns that earn social amplification and PR on top of paid visibility.
• Partner with Brand, Social, and Creative to keep offline and digital campaigns connected.
• Own the full campaign lifecycle: brief, vendor selection, permissions, deployment, audits, and closure.
• Build and manage a network of agencies, OOH media owners, and local activation partners across cities.
• Negotiate rates, set SLAs, and hold vendors accountable on timelines, quality, and proof of execution.

5. Budgets, Data & ROI

• Own the offline marketing budget: planning, allocation across cities and channels, and monthly tracking.
• Measure ROI across formats, vendors, and partnerships using cohort and geo-based analysis.
• Define clear KPIs for every campaign (CAC, cost per order, penetration lift, incrementality) and run post-campaign reviews.

What We’re Looking For

• 5+ years of experience in Offline Marketing, BTL, Field Marketing, Activations, or Hyperlocal Growth, ideally in food delivery, quick commerce, e-commerce, FMCG, or consumer internet.
• 3+ years of hands-on experience running offline marketing/on-ground campaigns
• Experience building and managing offline teams and agency networks.
• Strong execution rigour. You can run many parallel campaigns in a fast-moving, ambiguous environment.