Retail Marketing Specialist

Oben Electric Vehicles; Pune District; On-site; INR 1,000,000 - 1,800,000; Full time

Job summary

Oben Electric Vehicles in Bengaluru seeks a hands-on Retail Marketing Specialist to bring the brand to life across showrooms and local markets. You will own on-ground brand experiences from storefronts and mall activations to billboards and local events, ensuring every touchpoint links back to our brand story.

You will manage multi-city showrooms, drive dealer coordination, and build partnerships to boost footfall and sales while delivering high-impact visual identity and ROI-focused campaigns.

Qualifications

• 3+ years of on-ground retail marketing experience across storefronts, billboards, mall activations and BTL campaigns.
• Proven ability to run branding projects across multiple cities/locations.
• Strong vendor management, procurement and negotiation skills.
• Excellent project management: plan, budget, and deliver campaigns on time and to quality.
• Able to translate brand strategy into tangible in-store experiences.
• Comfortable coordinating design, ops, sales and procurement teams in a fast-paced multi-city setup.

Responsibilities

• Own showroom branding across locations with consistent visual identity and customer experience.
• Plan and execute offline campaigns including billboards, mall activations and local events.
• Lead storefront branding, POS displays, visual merchandising and festive décor.
• Drive dealer coordination for BTL activities and timely rollouts at showroom level.
• Build local partnerships to increase footfall and local awareness.
• Develop local marketing vendors, ensuring quality and cost efficiency.
• Run BTL activities end-to-end with strong coordination and ROI focus.
• Manage production, installation, upkeep of branding materials with design and procurement teams.
• Distribute merchandise and print collateral for showrooms and campaigns.
• Ensure branding standards and showroom hygiene across locations.
• Align offline executions with social media storytelling for seamless brand experience.
• Support dealers with campaign guidelines and on-ground execution.
• Track performance and optimise campaigns based on feedback.
• Adhere to corporate brand guidelines across all local and regional executions.

Skills

Retail marketing

Vendor management

Project management

Stakeholder management

Cross-functional coordination

Brand activation

Job description

Retail Marketing Specialist: Bengaluru

Were looking for a hands-on retail marketing professional to bring the Oben Electric brand to life across our showrooms and local markets. You'll own on-ground brand experiences - from storefronts and mall activations to billboards, festive dcor and BTL campaigns, and make sure every offline touchpoint links back to our brand story. If you love building memorable in-store moments that drive footfall and sales, this is for you.

What you'll do (Key Responsibilities):

• Own showroom branding across all locations, ensuring consistent, high-impact visual identity, strong store hygiene, and a great customer experience.
• Plan and execute offline campaigns including billboards, roadshows, mall activations, tech-park activations, and local market events.
• Lead ground activations such as storefront branding, POS displays, visual merchandising, in-store elements, and festive dcor.
• Drive dealer coordination for all BTL activities, ensuring smooth execution and timely rollouts at showroom level.
• Build and manage local partnerships and collaborations to increase footfall and local awareness.
• Develop and manage local marketing vendors, ensuring quality, cost efficiency, and timely delivery.
• Run BTL activities end-to-end with a sharp focus on coordination, execution quality, and ROI.
• Manage production, installation, upkeep, and maintenance of branding materials, working closely with design, procurement, dealers, and vendor teams.
• Produce, manage, and distribute merchandise and print collateral for showrooms and campaigns.
• Ensure showroom hygiene, branding upkeep, and visual standards are consistently maintained across locations.
• Align offline executions with the brands social media storytelling to create seamless cross-channel brand experiences.
• Support dealers with clear communication, campaign guidelines, and on-ground execution support.
• Track performance, collect showroom and dealer feedback, and continuously optimise campaign effectiveness.
• Ensure strict adherence to corporate brand guidelines across all local and regional executions.

Who were looking for (requirements):

• 3+ years of retail/on-ground marketing experience with proven execution of storefront branding, billboards, mall activations and BTL campaigns, preferably in automotive, consumer durables, or retail.
• Demonstrable track record of running branding projects across multiple cities/locations.
• Strong vendor management, procurement experience and negotiation skills.
• Excellent project management - plan, budget, and deliver campaigns on time and within quality standards.
• Ability to translate brand strategy into tangible, measurable in-store experiences.
• Comfortable operating in a fast-paced, multi-city environment and coordinating cross-functional teams (design, ops, sales, procurement).
• Network of pan-India vendors/agencies for national and regional rollouts.
• Clear communicator with stakeholder management strength.