NKAM - Regional Accounts - Modern Trade

Mamaearth; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Mamaearth is hiring for a Regional Modern Trade leader in India to drive growth across PAN India through direct engagement with category teams and close collaboration with RKAMs. The role requires steering JBP discussions, building a scalable team, and expanding into regional hyper chains while ensuring compliant merchandising across stores.

You will own data-driven growth initiatives and oversee launches of new products, with a focus on visibility and execution across Modern Trade networks.

Qualifications

• Experience in FMCG/Beauty industry essential.
• Must have managed Modern Trade at national level.
• 6+ years of relevant experience.

Responsibilities

• Lead all Direct Regional Modern Trade Accounts via direct engagement with category teams.
• Coordinate with RKAM teams to ensure execution and visibility for Indirect Regional Modern Trade.
• Lead JBP discussions and closures with each Modern Trade account.
• Own data analysis to drive growth and successful launches of New Products.
• Design the Modern Trade team structure for 6–12 months and lead hiring efforts.
• Open new accounts targeting regional super/hyper chains, beauty & wellness, pharma and baby chains.
• Set up merchandising infra for visibility, product placement, and planogram compliance.

Skills

Regional Modern Trade

Leadership

Account Management

JBP Negotiations

Data Analysis

Education

Graduate

Postgraduate

Job description

Key Responsibilities: -

• Responsible for all Regional Modern Trade chains PAN India
• Individually lead all Direct Regional Modern Trade Accounts through direct engagement with category teams.
• Coordinate efforts with RKAM teams and ensure execution and visibility success across Indirect Regional Modern Trade Accounts
• Lead JBP discussions and closures with each Modern Trade account
• Take ownership of data analysis towards ensuring overall growth, key category growth and successful launch of New Product Launches
• Design the team structure for the Modern Trade business over the next 6 months and 12 months and actively lead the hiring efforts.
• Take ownership of opening new accounts with a specific focus on regional super and hyper chains, beauty & wellness chains, pharma chains and baby chains.
• Set up the merchandising infra to ensure successful visibility roll-out, compliance with product placement and planogram templates across each Modern Trade store

Qualifications and Experience:

• Any Graduate/ Postgraduate
• Candidate should be from FMCG / Beauty Industry
• Should have handled Modern Trade at National Level
• 6+ Years of relevant experience