Marketing Manager (B2B)

India Pesticides; Lucknow; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

India Pesticides is seeking an experienced Marketing Manager B2B to develop and expand our business in the pesticides and agrochemical sector. The incumbent will market technical-grade pesticides, bulk formulations and other agrochemical products to domestic and international institutional customers.

The position requires strong industry knowledge, customer relationship management, market intelligence and coordination with Production, R&D, Regulatory, Supply Chain and Finance teams.

Qualifications

• Establish and leverage a network within the agrochemical industry.
• Strong commercial acumen and ability to translate customer requirements into business results.
• Proactive, ethical, target-driven with a focus on sustainable, long-term B2B relationships.

Responsibilities

• Develop and implement B2B marketing strategies for pesticides and agrochemical products.
• Identify new business opportunities, customers and markets in India and overseas.
• Build relationships with agrochemical manufacturers, formulators, institutional buyers and multinationals.
• Manage the full sales cycle from lead generation to payment realization.
• Prepare annual sales budgets and product-wise targets.
• Conduct market research on product demand, pricing, competitors and regulatory trends.
• Negotiate prices, terms, and schedules within approved parameters.
• Coordinate with Production and Supply Chain for planning and dispatch.
• Work with R&D and Regulatory for product development and documentation.
• Monitor receivables and coordinate with Finance for collections.
• Participate in industry exhibitions, conferences, and customer meetings.
• Handle customer complaints with QA and ensure timely resolution.
• Ensure compliance with laws, policies, registrations and ethics.
• Submit MIS reports on sales performance and opportunities.
• Guide and monitor marketing and BD team performance.

Skills

B2B marketing

Client relationship management

Negotiation

Market intelligence

Leadership

Job description

We are seeking an experienced and result-oriented Marketing Manager B2B to develop and expand the Companys business in the pesticides and agrochemical sector. The incumbent will be responsible for marketing technical-grade pesticides, and Bulk formulations and other agrochemical products to domestic and international institutional customers.

The position requires strong industry knowledge, customer relationship management, market intelligence and coordination with Production, R&D, Regulatory, Supply Chain and Finance teams.

Key Responsibilities:

• Develop and implement B2B marketing strategies for pesticides, agrochemical technicals and Bulk formulations.
• Identify new business opportunities, customers, products and markets in India and overseas.
• Develop relationships with agrochemical manufacturers, formulators, institutional buyers and multinational companies.
• Manage the complete business cyclefrom lead generation and product presentation to commercial negotiation, order execution and payment realization.
• Prepare annual sales budgets, product-wise targets and customer-wise business plans.
• Conduct market research covering product demand, pricing, competitors, import-export trends and regulatory developments.
• Negotiate prices, payment terms, supply schedules and other commercial conditions within approved parameters.
• Coordinate with Production and Supply Chain teams for production planning, inventory availability and timely dispatches.
• Work closely with R&D and Regulatory teams for product development, registrations, technical documentation and customer approvals.
• Monitor receivables and coordinate with customers and Finance for timely collection of payments.
• Participate in industry exhibitions, conferences, customer meetings and business networking events.
• Handle customer complaints in coordination with Quality Assurance and ensure timely resolution.
• Ensure compliance with applicable laws, Company policies, product registrations, confidentiality requirements and ethical business practices.
• Submit periodic MIS reports covering sales performance, margins, outstanding payments, market developments and business opportunities.
• Guide and monitor the performance of the marketing and business development team.

Preferred candidate profile:

The ideal candidate should have an established network within the agrochemical industry, strong commercial acumen and the ability to understand customers technical and business requirements. The candidate should be proactive, ethical, target-driven and capable of developing sustainable, long-term B2B relationships.

• Strong knowledge of pesticides, agrochemical technicals, intermediates and Bulk formulations.
• Understanding of the Indian agrochemical market, institutional sales and export business.
• Working knowledge of the regulatory framework applicable to pesticides and agrochemical products will be an advantage.
• 23 years of experience in a managerial or team-handling role is preferred.
• Experience in domestic institutional business will be an added advantage.