National Head - Channel Sales

Altius Sports & Leisure Pvt. Ltd.; Tamil Nadu; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Altius Sports & Leisure Pvt. Ltd. in Kolkata seeks a senior leader to design, staff and run its pan-India distribution channel from the ground up.

You will own the plan and the numbers—dealers signed, partners activated, orders placed, revenue delivered—rather than just activities. You will build a dealer network city by city, launch a partner programme with recruitment and commission structures, and run the full acquisition funnel across India.

Qualifications

• 10+ years building and leading distribution or dealer networks.
• Background in building materials, sports infrastructure, FMCG or similar trade/cash-sales category is a plus.
• Proven track record of onboarding dealers or channel partners across multi-city or pan-India expansion.
• Strong communication skills for dealer calls, campaigns, and presenting numbers to leadership.
• Hands-on, entrepreneurial approach focused on building a channel from a small base.

Responsibilities

• Build and scale a pan-India dealer network city by city.
• Design and launch a partner programme with recruitment, onboarding, commission structure and compliance.
• Run the dealer acquisition funnel: list-building, outreach, conversion and onboarding.
• Own dealer and partner retention: pricing discipline, reorder cadence, recognition tiers and ongoing support.
• Build and manage a small execution team: inside sales, field representatives and a content lead.
• Track and report funnel KPIs, revenue and channel performance to the MD.
• Represent Altius Sports credibly to trade dealers and prospective partners across India.

Skills

Channel sales

Trade marketing

Leadership

Communication skills

Go-to-market strategy

Job description

Job Description

Company Description: Altius Sports & Leisure Pvt Ltd is now in its 16th year building sporting infrastructure across India and the SAARC region, in partnership with TigerTurf — part of the TenCate Grass family since 2010 and one of the world's established artificial turf brands. The company is scaling a pan-India distribution network — trade dealers and individual partners — to take its turf products to a much wider market across India and needs someone to build and run that channel.

Reports to: Managing Director

Location: Kolkata, with extensive pan-India travel

Compensation: ₹18 lakh per annum (CTC) + performance incentives

Experience: 10+ years building and leading distribution or dealer networks

Role Description: This is a build-and-lead mandate, reporting directly to the Managing Director. You will design, staff and run Altius Sports's pan-India distribution channel from the ground up: a trade dealer network across multiple retail and trade categories. The person in this role owns the plan and the number — dealers signed, partners activated, orders placed, revenue delivered — not just the activity behind it.

What You'll Own

• Build and scale a dealer network, city by city, following a phased pan-India rollout.
• Design and launch the individual partner programme — recruitment, onboarding, commission structure and compliance.
• Run the full dealer acquisition funnel: list-building, outreach cadence across phone, email and WhatsApp, conversion and onboarding.
• Own dealer and partner retention — pricing discipline, reorder cadence, dealer recognition tiers and ongoing support.
• Build and manage a small, focused execution team — inside sales, field representatives and a digital/content lead.
• Track and report funnel KPIs, revenue and channel performance directly to the Managing Director.
• Represent Altius Sports credibly to trade dealers and prospective partners across India.

What We're Looking For

• 10+ years building, leading or scaling a distribution or dealer network, in channel sales, trade marketing or a comparable go‑to‑market role.
• A background in building materials, sports infrastructure, FMCG or another trade/cash‑sales category is a strong plus.
• A proven track record of dealer or channel‑partner onboarding and multi‑city or pan‑India expansion.
• Strong communication skills — equally comfortable on a dealer sales call, drafting a WhatsApp or email campaign, and presenting numbers to leadership.
• A hands‑on, entrepreneurial approach — comfortable building a channel from a small base rather than managing an existing one.
• Willingness to travel extensively across India.
• Based in Kolkata or willing to relocate.