Meta video ad copywriter (Part time)

LNGVTY; India; Remote; INR 670,000 - 1,339,000; Full time

Job summary

LNGVTY, India’s first skin-longevity brand powered by regenerative science, seeks a freelance Video Ad Copywriter (Meta) to craft compelling scripts for Instagram and Facebook ads across awareness, consideration, and conversion. You will collaborate with founders and the creative team to explain, reassure and invite users with concise, trustworthy language.

You will develop hooks, create variations for testing, translate science into simple copy, tailor messaging to funnel stages, and review

Qualifications

• 1 to 4 years of experience writing performance or direct response copy for D2C, beauty, wellness or lifestyle brands.
• A portfolio of Meta ad copy, scripts or landing page work (results or learnings alongside the work are a plus)
• Strong command of English, with a good ear for tone
• Working understanding of Meta ad formats and funnel stages
• Reliable communication and the ability to meet deadlines while working remotely

Responsibilities

• Write scripts for video ads for Meta
• Develop hooks for short-form video ads and creator-led content
• Create multiple angles and variations for testing, with a clear rationale behind each
• Translate ingredients, science and studies into simple, trustworthy language
• Adapt copy for different audiences, funnel stages and placements
• Review performance learnings with the team and refine messaging based on what resonates
• Check every line for claims compliance and brand wordmark accuracy before it goes out

Skills

Performance copywriting

Direct response copy

English proficiency

Remote collaboration

Tools

Meta Ads Manager

Job description

LNGVTY is India’s first skin-longevity brand, powered by regenerative science and focused on how skin changes over time, not just how it looks today. LNGVTY develops skincare solutions that support the biological function of skin as it breaks, adapts, and recovers over the long term. Team members contribute to a science-led, future-focused approach to skincare that aims to deliver meaningful, lasting results for consumers.

Role Description

We are looking for a freelance Video Ad Copywriter (Meta) to help LNGVTY find the right words for a category many people are only just discovering. Skin longevity is a new idea for Indian consumers, so the copy has to do more than sell. It has to explain, reassure and invite people in, in a few lines, on a feed where everyone is competing for a second of attention. You will write for Instagram and Facebook ads across awareness, consideration and conversion, working closely with our founders and creative team.

What You Will Do

• Write scripts for video ads for Meta
• Develop hooks for short-form video ads and creator-led content
• Create multiple angles and variations for testing, with a clear rationale behind each
• Translate ingredients, science and studies into simple, trustworthy language
• Adapt copy for different audiences, funnel stages and placements
• Review performance learnings with the team and refine messaging based on what resonates
• Check every line for claims compliance and brand wordmark accuracy before it goes out

Who Will Thrive Here

• Writes persuasive scripts that strike an emotional chord
• Understands how people actually scroll, pause and decide on Meta
• Can make a complex idea feel simple without making it smaller
• Takes feedback gracefully and turns it around quickly
• Is curious about skincare, beauty and wellness, and how Indian consumers talk about them
• Enjoys testing, learning and improving rather than defending a first draft

What You Need

• 1 to 4 years of experience writing performance or direct response copy for D2C, beauty, wellness or lifestyle brands
• A portfolio of Meta ad copy, scripts or landing page work (results or learnings alongside the work are a plus)
• Strong command of English, with a good ear for tone
• Working understanding of Meta ad formats and funnel stages
• Reliable communication and the ability to meet deadlines while working remotely

Monthly retainer or per-project, depending on scope