Direct Response Copywriter / Creative Strategist

Sentry eCom; India; On-site; INR 893,000 - 1,674,000; Full time

Benefits offered by this job

Bonus for winning ads

Flexible hours

Job summary

SentryEcom is hiring a full-time copywriter to write and own the creative for US ecommerce brands. You’ll craft scripts across formats, from research through to the finished video, with the founder mentoring you early on.

Expect to work closely with editors, review drafts, and deliver weekly scripts. You’ll learn performance-driven creative, test ideas in market, and grow into greater ownership as you prove results.

Qualifications

• Native-level written and spoken English for American audiences.
• Direct response copywriting knowledge applied to ads.
• Strong storytelling ability from broad reading.
• Receptive to feedback and quick to improve drafts.
• Ownership mindset: finished scripts go live.
• Proactive communication and problem‑flagging.
• Comfort with tech tools including Claude.

Responsibilities

• Research customers via reviews, YouTube, Reddit and comments to capture their language.
• Develop angles and hooks for products and audiences.
• Write scripts for formats like UGC, VSLs, story ads, song ads.
• Revise drafts until ready to launch based on feedback.
• Coordinate with editors to ensure ads match scripts.
• Review finished ads against scripts before launch.
• Create AI visuals for scripts when editors are busy.

Skills

English proficiency

Direct response copywriting

Storytelling

Feedback responsiveness

Ownership

Proactive communication

Tech familiarity

Tools

Claude

Canva

Photoshop

Job description

Please read this post in full before applying.

About SentryEcom

SentryEcom is a creative agency that writes and produces AI-generated video ads for US ecommerce brands in hair care and health. Our clients include brands doing up to eight figures (USD), and the ads we make run on Meta at real scale.

The role

We’re hiring a full-time copywriter to write and own the creative for brands that are already scaling. Every script you write goes live and is tested in the market, so you’ll quickly see which ideas work and why.

You’ll start with close supervision. Our founder will mentor you in real time and review your scripts line by line before anything goes live. As your work becomes more consistent, you’ll take on full ownership of the creative for the brands you work on, from research through to the finished video.

What you’ll do

• Research customers through reviews, youtube, Reddit threads and comment sections to understand their problems in their own words
• Develop angles and hooks for each product and audience
• Write scripts across formats, including UGC, VSLs, story ads and song ads
• Revise drafts based on feedback until they’re ready to launch
• Manage production with our video editors so the finished ad matches the script
• Review each finished ad against your script before it launches, checking that the voiceover, scenes and characters match what you wrote
• Create AI visuals in Higgsfield for your own scripts when the editing team is at capacity

What we’re looking for

• Native-level written and spoken English. Our audience is American, and every ad needs to sound like a real person talking.
• A working knowledge of direct response copywriting, built from reading the core books in the field and applying what’s in them.
• A genuine fiction reading habit. Many of our ads are stories, and strong storytelling comes from having read a lot of it.
• The ability to take feedback and improve quickly. This is the most important trait for the role, and each draft should be noticeably better than the last.
• Ownership. A script is finished when the ad is live, not when the document is done.
• Proactive communication. You flag problems and delays early, before anyone has to chase you.
• Comfort with technology, including regular use of Claude and a willingness to pick up new tools quickly.

Nice to have

• Photo editing in Canva or Photoshop

How we work

This is a full-time, exclusive role, so no outside clients or freelance work alongside it. Hours are flexible. We measure work by daily deliverables rather than time logged, though we require 7-8 focused hours a day.

Your scripts are the first step in our production process. Editors and AI visual production can’t start until a script is done, so a delay on your side holds up everyone after you.

Around 20 video scripts a week is the standard. As the quality and profitability of your ads improve, that number comes down and more of your time goes into research, because in creative work, research is where winning ads come from.

What success looks like

• Delivering your weekly scripts on time, without recurring delays
• Applying feedback without getting defensive, with each draft better than the last
• Flagging problems early instead of missing a deadline silently
• Catching mistakes in the final edit before an ad goes live
• Your ads moving steadily toward consistent profitability
• Taking on more ownership of the creative as you grow into the role

Compensation

₹80,000 to ₹1,50,000 per month, depending on experience, plus a bonus for every ad you write that becomes a winner.

• ₹80,000: a strong writer with excellent English who hasn’t written ads before
• ₹1,50,000: someone with a track record of writing profitable paid meta ads for brands, for example in the Indian market. Not one winning ad, but a consistent body of work you can show results for. You now want to move into the US market, where buyers are considerably more sophisticated.

What you’ll learn

Working alongside a creative strategist with five years on Meta, you’ll learn the full discipline behind performance creative:

• Judging which ideas are likely to work before they’re written, and understanding why some ads win while others don’t
• Building angles and hooks from customer research
• Writing for every major video ad format
• Reading ad performance data and deciding what to test next
• Iterating on winning ads to produce new winners
• Taking a script all the way to a finished AI-generated video ad

Over time, you’ll own the creative results for the brands you work on, and your role will grow as SentryEcom takes on more clients.