Script Writer (Video Ads)

Traya; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Traya in Mumbai, India is seeking a hands-on Video Ad Copy Writer who can own content end-to-end—from strategy and scripting to shooting and delivering final assets that drive measurable results.

You will write sharp copy, shoot high-performing content, and collaborate with editors to deliver creatives that convert. You will balance brand storytelling with performance-driven ad optimization for Meta, Google, YouTube and beyond.

Qualifications

• 3+ years in performance content, preferably in D2C, health, wellness, or beauty.
• Proven ability to write, shoot, and deliver finished content that performs.
• Strong understanding of performance marketing and paid media creative strategy.
• Excellent copywriting and storytelling skills.
• Comfortable being on-camera and directing shoots when needed.
• Data-driven mindset with the ability to interpret ad metrics and optimize accordingly.
• Understanding of SEO, platform trends, and social-native content formats.
• Strong sense of aesthetics and modern male consumer psychology.

Responsibilities

• Develop and execute a content strategy aligned with business and revenue goals.
• Build clear content pillars for awareness, education, trust-building, and conversion.
• Maintain consistency in brand voice across ads, social, website and partnerships.
• Ideate, script, shoot, and deliver finished content (UGC‑style, brand shoots, ad creatives, educational content).
• Write compelling scripts and ad copies tailored to platform and funnel stage.
• Create engaging narratives around men’s hair health, product education, and customer journeys.
• Ensure final output is polished, performance‑ready, and on‑brand.
• Create ad creatives for Meta, Google, YouTube, and other paid channels.
• Analyze performance metrics (CTR, Hook Rate, Hold Rate, CVR, CPA, ROAS) and iterate content accordingly.
• Continuously test new angles, hooks, formats, and scripts.
• Work closely with designers, video editors, performance marketers, and product teams.
• Support influencer, partnership,, and retention campaigns with high‑impact content.

Skills

Copywriting

Storytelling

On-camera

Performance marketing

SEO understanding

Data-driven

Platform trends

Social-native formats

Job description

We’re looking for a hands‑on, performance‑driven Video Ad Copy Writer who can own content end‑to‑end — from strategy and scripting to shooting and delivering final assets that drive measurable results. This role is for someone who can write sharp copy, shoot high‑performing content, collaborate with editors, and deliver finished creatives that convert. You should be equally comfortable building brand storytelling and optimizing ads for performance.

Key Responsibilities:

• Develop and execute a content strategy aligned with business and revenue goals.
• Build clear content pillars for awareness, education, trust‑building, and conversion.
• Maintain consistency in brand voice across ads, social, website and partnerships.

2) End‑to‑End Content Creation

• Ideate, script, shoot, and deliver finished content (UGC‑style, brand shoots, ad creatives, educational content).
• Write compelling scripts and ad copies tailored to platform and funnel stage.
• Create engaging narratives around men’s hair health, product education, and customer journeys.
• Ensure final output is polished, performance‑ready, and on‑brand.

3) Performance‑Led Creative

• Create ad creatives for Meta, Google, YouTube, and other paid channels.
• Analyze performance metrics (CTR, Hook Rate, Hold Rate, CVR, CPA, ROAS) and iterate content accordingly.
• Continuously test new angles, hooks, formats, and scripts.

4) Cross‑Functional Execution

• Work closely with designers, video editors, performance marketers, and product teams.
• Support influencer, partnership,, and retention campaigns with high‑impact content.

Requirements:

• 3+ years of experience in performance content, preferably in D2C, health, wellness, or beauty.
• Proven ability to write, shoot, and deliver finished content that performs.
• Strong understanding of performance marketing and paid media creative strategy.
• Excellent copywriting and storytelling skills.
• Comfortable being on‑camera and directing shoots when needed.
• Data‑driven mindset with the ability to interpret ad metrics and optimize accordingly.
• Understanding of SEO, platform trends, and social‑native content formats.
• Strong sense of aesthetics and modern male consumer psychology.