Senior D2C( Meta and Google ads)

Oswaal Books; Dadri, Agra District; On-site; INR 800,000 - 1,300,000; Full time

Job summary

Oswaal Books in Dadri, Uttar Pradesh, is seeking a seasoned Meta/Google Ads Expert to plan, implement, and optimize digital campaigns across Meta and Google platforms. You will drive brand awareness, engagement, conversions, and ROI while aligning with business goals.

You will conduct audience research, create compelling ad copy and landing pages, monitor performance, run A/B tests, and collaborate with marketing and design teams.

Qualifications

• Experience managing digital ad campaigns and achieving KPIs.
• Strong analytical skills to interpret performance metrics.
• Creative ad copy, visuals, and messaging experience.
• Excellent communication and collaboration skills.

Responsibilities

• Develop and execute strategic Meta/Facebook and Google advertising campaigns to achieve KPIs such as reach, engagement, conversions, and ROAS.
• Conduct audience research and segmentation to identify target demographics, interests, and behaviours.
• Create compelling ad copy, creatives, and landing pages that resonate with target audiences.
• Monitor, analyse, and optimize campaign performance to maximize results and ROI.
• Implement A/B testing to identify high-performing creatives, audiences, and campaign strategies.
• Stay updated with industry trends, best practices, platform updates, and emerging technologies in digital advertising.
• Collaborate with marketing, design, and analytics teams to align advertising campaigns with business goals.
• Prepare regular reports and provide insights on campaign performance, trends, and optimization opportunities.

Skills

Meta Ads Manager

Google Ads

Analytics

Ad Campaign Optimization

Digital Advertising

Communication

Time Management

Education

Bachelor's degree in Marketing

Tools

Meta Ads Manager

Meta Business Manager

Google Ads

Job description

Job Description

We are seeking a highly skilled and experienced Meta/Google Ads Expert to join our marketing team. The candidate will be responsible for planning, implementing, and optimizing digital advertising campaigns to drive brand awareness, engagement, conversions, and ROI.

Key Responsibilities

• Develop and execute strategic Meta/Facebook and Google advertising campaigns to achieve KPIs such as reach, engagement, conversions, and ROAS.
• Conduct audience research and segmentation to identify target demographics, interests, and behaviours.
• Create compelling ad copy, creatives, and landing pages that resonate with target audiences.
• Monitor, analyse, and optimize campaign performance to maximize results and ROI.
• Implement A/B testing to identify high-performing creatives, audiences, and campaign strategies.
• Stay updated with industry trends, best practices, platform updates, and emerging technologies in digital advertising.
• Collaborate with marketing, design, and analytics teams to align advertising campaigns with business goals.
• Prepare regular reports and provide insights on campaign performance, trends, and optimization opportunities.

Qualifications & Skills

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• Proven experience in managing digital advertising campaigns with a track record of achieving KPIs.
• Strong knowledge of Meta Ads Manager, Business Manager, Google Ads, and other advertising platforms.
• Strong analytical skills with the ability to interpret campaign data and performance metrics.
• Creative mindset with the ability to develop engaging ad copy, visuals, and messaging.
• Excellent communication and collaboration skills.
• Strong organizational and time-management skills.
• Passion for staying updated with digital marketing trends and emerging technologies.