Meta Ads Specialist (Performance Marketing)

AdyGuru; Jaipur; On-site; INR 1,500,000 - 2,800,000; Full time

Job summary

AdyGuru is seeking a results-driven Meta Ads Expert (Performance Marketing) to scale D2C and e-commerce brands. You will manage budgets across multiple ad accounts, optimize campaigns for ROAS, and implement full-funnel tracking with Meta Pixel and CAPI.

A strong track record in D2C/e-commerce campaigns and regular reporting is required, including weekends or holidays when needed. You will work on cold, warm, and retargeting strategies, analyze ROAS and CPA/CPL, and communicate progress with

Job description

Meta Ads Expert (Performance Marketing) — D2C & E-commerce

At AdyGuru, we're looking for a results-driven Performance Marketing/Meta Ads Expert who can scale D2C and e-commerce brands, deliver real ROI, and drive business growth—not just run ads.

3–5 years of hands‑on Performance Marketing / Meta Ads experience, ideally with D2C or e-commerce brands

Managed ₹1 Cr+ ad spend across lead generation, sales, and e-commerce conversion campaigns

Strong in D2C sales funnels — Cold, Warm & Retargeting campaign structuring

Proven track record of scaling e-commerce ROAS and lowering CPA/CPL

Expertise in campaign scaling & budget optimization across multiple ad accounts

Solid knowledge of Meta Pixel, Conversion API (CAPI), and full‑funnel tracking for e-commerce/Shopify or D2C websites

Daily 30-minute reporting of all Meta Ads accounts is mandatory, including on Sundays, holidays, and leave days when required.

• Strong knowledge of Meta Ads Manager (Campaign, Ad Set & Ad-level optimization)
• Experience handling multiple D2C/e-commerce sales campaigns simultaneously
• Understanding of catalog/dynamic product ads, retargeting, and customer LTV-driven strategy
• Good analytical and problem-solving skills — comfortable reading ROAS, CPA, CTR, and funnel drop-offs
• Experience with Meta Pixel, Conversion API, UTM tracking, and attribution setup
• Excellent communication and client/founder reporting skills
• Bonus: exposure to Google Ads or cross-channel performance marketing
• Resume/CV
• Recent Ad Reports & Results (ROAS/CPA/CPL data)

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