Meta Ads Executive

Digital SEO; Chennai District; Hybrid; INR 300,000 - 500,000; Full time

Job summary

Digital SEO in Chennai/Tirunelveli region is seeking a Junior Meta Ads Executive for a hybrid, full-time role. You will set up, manage, and optimize Facebook and Instagram campaigns, aiming to improve ROAS.

Ideal for someone with 1–2 years of experience eager to grow in Paid Ads. Roles include creating and testing ad creatives, selecting audiences, monitoring campaigns daily, and preparing straightforward performance reports.

Qualifications

• 1–2 years of experience in Meta Ads campaigns.
• Experience setting up, managing and optimizing ads on Facebook/Instagram.
• Proficient in creating and testing ad creatives and copy.
• Ability to analyze ROAS and suggest improvements.

Responsibilities

• Set up and run ad campaigns on Facebook and Instagram based on the client's goals and budget.
• Create and test different ad images, videos, and text to see what works best.
• Set up the right audiences (interests, location, age, lookalike, and retargeting) to reach the correct people.
• Check campaigns daily and make changes to lower cost and get more leads or sales.
• Track results and prepare simple reports showing reach, clicks, leads, cost, and what can be improved.

Skills

Meta Ads

Facebook Pixel

A/B Testing

Google Analytics

Copywriting

ROAS Optimization

Creative Strategy

Budget Management

Reporting & Analytics

Job description

Role Summary

We are seeking a Junior Meta Ads Executive to join our Meta Ads team. In this hybrid role (available for candidates in Chennai, Tirunelveli, or Remote), you will be responsible for setting up, managing, and optimizing paid advertising campaigns across Facebook and Instagram. This is a full-time position ideal for someone with 1 to 2 years of experience who is eager to drive return on ad spend (ROAS) and grow their career in Paid Ads.

Key Responsibilities

1. Set up and run ad campaigns on Facebook and Instagram based on the client's goals and budget. 2. Create and test different ad images, videos, and text to see what works best. 3. Set up the right audiences (interests, location, age, lookalike, and retargeting) to reach the correct people. 4. Check campaigns daily and make changes to lower cost and get more leads or sales. 5. Track results and prepare simple reports showing reach, clicks, leads, cost, and what can be improved.

Must-Have Skills

• Meta Ads
• Facebook Pixel
• A/B Testing
• Google Analytics
• Copywriting
• ROAS Optimization
• Creative Strategy
• Budget Management
• Reporting & Analytics

Experience Required

• 1 to 2 years of experience in managing Meta Ads campaigns.

Work Mode & Location

• Hybrid (Chennai, Tirunelveli, or Remote)
• Full-time employment