Media Executive

Grapes Worldwide; Bengaluru; On-site; INR 300,000 - 520,000; Full time

Job summary

Grapes Worldwide in Bengaluru is looking for a Junior Executive – Meta Advertising with 1–2 years of hands-on Meta Ads Manager experience. You will manage branding campaigns on Facebook and Instagram, set up campaigns, monitor performance, and report results.

You will work with internal teams to ensure smooth delivery, perform QA, and maintain audience targeting, placements, budgets, and tracking to drive campaign success.

Qualifications

• 1–2 years hands-on experience in Meta Ads Manager.
• Experience running branding/awareness campaigns on Facebook and Instagram.
• Understanding of metrics like Reach, Impressions, Frequency, CPM, Video Views.
• Knowledge of Meta audiences: Custom Audiences, Lookalike Audiences.
• Proficient in reporting, monitoring, and optimization processes.

Responsibilities

• Set up and manage branding campaigns through Meta Ads Manager.
• Handle end-to-end campaign setup: campaign, ad set, and ad creation.
• Monitor campaign performance and delivery regularly.
• Optimize campaigns based on objectives and performance metrics.
• Ensure campaigns launch per media plans and timelines.
• Track budgets, pacing, KPIs, and reporting.
• Prepare daily, weekly, and monthly performance reports.
• Provide insights and optimization recommendations.
• Perform QA before and after campaign activation.
• Coordinate with creatives and internal teams for requirements.
• Maintain targeting, placements, budgets, and tracking parameters.

Skills

Meta Ads Manager

Branding campaigns

Campaign setup

Campaign optimization

Reporting & analytics

Audience targeting

Excel/Sheets

QA & testing

Communication & coordination

Tools

Excel

Google Sheets

Job description

Job Description – Junior Executive (Meta Advertising)

Job Title: Junior Executive

Experience: 1–2 Years

Department: Digital Media / Performance Marketing

Role Overview

We are looking for a motivated and detail-oriented Junior Executive – Meta Advertising with 1–2 years

of hands‑on experience in Meta Ads Manager. The ideal candidate should have experience managing and

executing branding campaigns across Meta platforms, including Facebook and Instagram.

The candidate will be responsible for campaign setup, monitoring, optimization, reporting, and ensuring

smooth campaign delivery while working closely with internal teams and stakeholders.

Key Responsibilities

• Set up and manage branding campaigns through Meta Ads Manager.
• Handle end‑to‑end campaign setup, including campaign, ad set, and ad creation.
• Monitor campaign performance and delivery on a regular basis.
• Optimize campaigns based on campaign objectives and performance metrics.
• Ensure campaigns are launched accurately as per approved media plans and timelines.
• Monitor budgets, pacing, impressions, reach, frequency, CPM, video views, and other relevant KPIs.
• Prepare daily, weekly, and monthly campaign performance reports.
• Analyze campaign performance and share insights and optimization recommendations.
• Perform campaign QA before and after campaign activation.
• Coordinate with internal teams for creatives, campaign requirements, and troubleshooting.
• Ensure accurate audience targeting, placements, budgets, schedules, and tracking parameters.
• Identify delivery issues and take proactive steps to resolve them.
• Maintain campaign documentation and reporting trackers.

Required Skills & Qualifications

• 1–2 years of hands‑on experience in Meta Ads Manager.
• Experience managing branding and awareness campaigns on Facebook and Instagram.
• Good understanding of campaign objectives such as Awareness, Reach, Engagement, Video Views, Traffic, and Messaging.
• Strong knowledge of campaign setup, monitoring, reporting, and optimization.
• Understanding of key branding metrics such as Reach, Impressions, Frequency, CPM, Video Views, ThruPlay, and Engagement Rate.
• Knowledge of Meta audience targeting, Custom Audiences, and Lookalike Audiences.
• Good understanding of Meta ad formats and placements.
• Experience preparing reports using Excel or Google Sheets.
• Ability to analyze campaign performance and provide actionable insights.
• Strong attention to detail and campaign QA skills.
• Good communication and coordination skills.
• Ability to manage multiple campaigns and work within defined timelines.

Desired Candidate Profile

The ideal candidate should be proactive, analytical, detail-oriented, and eager to learn. They should have a strong understanding of Meta advertising fundamentals.