Merchandising Manager - Ecommerce

Bata India Limited; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

A leading company in the footwear and apparel industry is seeking a Talent Acquisition Strategist. The role involves managing marketplace channels, collaborating with teams to ensure timely deliveries, and implementing merchandising strategies. Ideal candidates will have over 10 years of experience in D2C merchandising, with a strong focus on strategic thinking and problem-solving.

Qualifications

• 10+ years in D2C website merchandising for Footwear/Apparel/Accessories.

Responsibilities

• End-to-end management of the marketplace channel.
• Achieve annual, quarterly, and monthly goals for turnover.
• Create and implement merchandising strategies for specific brands.

Skills

Strategic Thinking

Problem Solving

Job description

Direct message the job poster from Bata India Limited

Talent Acquisition Strategist | Building Elite Teams | Leveraging Tech and Insight to find Top Talent

Job Title

Experience

10+ years in D2C website merchandising for Footwear / Apparel / Accessories

Job Responsibilities:

The incumbent is responsible for end-to-end management of the marketplace channel, including forecasting, price setting, negotiating quantities with sourcing teams, and site merchandising. Ensuring product selection aligns with market trends. Analyzing product performance and sell-through tracking on a weekly, monthly, and seasonal basis.

Primary responsibilities:

1. Own range plan - season-wise, forecasting, sell-through tracking of Ecom articles to understand the business potential of categories and subcategories.
2. Own KPIs related to gross margins, inward plan, and inventory management.
3. Communicate with sourcing team to ensure timely deliveries.
4. Collaborate with the design team to create new products that appeal to current trends and meet margin targets.
5. Work with external partners on orders, projections, and delivery plans.

Other responsibilities:

Sales, Value, and Volume

• Achieve annual, quarterly, and monthly goals for turnover.
• Meet targets for gross and net sales.
• Forecast business on a monthly, quarterly, and seasonal basis.

Building Sustainable Business

• Create and implement merchandising strategies for specific brands or departments within online marketplaces.
• Identify new opportunities for growth in existing markets or develop new markets for the company’s products.
• Ensure marketplace hygiene – collaborate with the listing team on campaign tracking, article listing deadlines, visibility post-inventory inward, and correct product categorization.
• Site merchandising activities such as keyword redirections and hypernym redirections.
• Collaborate with global teams to meet website requirements.
• Conduct market research to identify emerging trends in fashion, lifestyle, and other relevant areas.
• Review competitor pricing and product availability to improve website design or merchandising strategies.

Systems & Process Management

• Maintain system hygiene by implementing settlement procedures, resolving issues, and following escalation protocols.
• Share competitive landscape information, including new product launches and pricing policies.

Core Competencies

• Strategic Thinking
• Problem Solving

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Strategy/Planning, Other, and Product Management

Industries

• Wholesale Footwear, Retail Apparel and Fashion, and Fashion Accessories Manufacturing