Director – E-Commerce

MM Enterprise; India; On-site; INR 5,000,000 - 8,000,000; Full time

Job summary

MM Enterprise in India seeks a Director – E-Commerce to lead our online business across D2C platforms, marketplaces, and the brand’s digital channels. The role focuses on driving revenue growth, profitability, and a superior digital customer experience in the fashion sector.

The ideal candidate will have 12–18 years of experience in e-commerce and digital leadership, with a proven track record of scaling online sales, strong digital marketing and analytics expertise, and effective stakeholder

Qualifications

• Proven senior experience in e-commerce and digital leadership within fashion/retail.
• Strong understanding of digital marketing, performance marketing, analytics, merchandising and marketplace operations.
• Experience managing revenue targets, budgets, and P&L.
• Excellent leadership, strategic planning, stakeholder management and analytical skills.

Responsibilities

• Develop and execute the overall e-commerce strategy aligned with business objectives.
• Drive online sales, revenue growth, profitability, and customer acquisition across D2C and marketplaces.
• Manage platforms such as Myntra, Amazon, Ajio, Flipkart, and the brand’s own website.
• Lead merchandising, product listings, pricing, promotions, inventory planning and online assortment strategy.
• Plan and execute digital marketing campaigns in collaboration with marketing teams.
• Monitor key metrics including conversion rate, AOV, CAC, ROAS, and repeat purchase rate.
• Improve website performance, user experience, conversion and customer retention.
• Work closely with design, merchandising, supply chain, operations, technology and customer service teams.
• Analyze market trends, customer behaviour, competitor activity, and fashion industry developments.
• Manage e-commerce budgets, forecasts, P&L, and business performance.
• Build, mentor, and lead high-performing e-commerce teams.

Skills

E-commerce leadership

Digital marketing

Analytics

Merchandising

P&L management

Education

Bachelor’s degree in Business, Marketing, E-Commerce, or a related field

Job description

Hiring: Director – E-Commerce

Industry: Fashion & Apparel

Location: India

Experience: 12–18 Years

Job Overview

We are looking for an experienced and strategic Director – E-Commerce to lead our online business across D2C platforms, marketplaces, and the brand’s digital commerce channels. The ideal candidate will drive revenue growth, profitability, customer experience, and digital transformation in the fashion industry.

Key Responsibilities

• Develop and execute the overall e-commerce strategy aligned with business objectives.
• Drive online sales, revenue growth, profitability, and customer acquisition across D2C and marketplaces.
• Manage platforms such as Myntra, Amazon, Ajio, Flipkart, and the brand’s own website.
• Lead merchandising, product listings, pricing, promotions, inventory planning, and online assortment strategy.
• Plan and execute digital marketing campaigns in collaboration with marketing teams.
• Monitor key metrics, including conversion rate, average order value (AOV), customer acquisition cost (CAC), return on ad spend (ROAS), and repeat purchase rate.
• Improve website performance, user experience, conversion, and customer retention.
• Work closely with design, merchandising, supply chain, operations, technology, and customer service teams.
• Analyse market trends, customer behaviour, competitor activity, and fashion industry developments.
• Manage e-commerce budgets, forecasts, P&L, and business performance.
• Build, mentor, and lead high-performing e-commerce teams.

Required Qualifications & Experience

• Bachelor’s degree in Business, Marketing, E-Commerce, or a related field; MBA preferred.
• 12–18 years of overall experience, with significant experience in e-commerce and digital business leadership.
• Strong experience in the fashion, apparel, lifestyle, or retail industry.
• Proven track record of scaling online sales across D2C and third-party marketplaces.
• Strong understanding of digital marketing, performance marketing, analytics, merchandising, and marketplace operations.
• Experience managing revenue targets, budgets, and P&L.
• Excellent leadership, strategic planning, stakeholder management, and analytical skills.

Preferred Candidate Profile

A commercially driven leader with a strong understanding of fashion consumers, online retail trends, digital growth strategies, and omnichannel business models.