MEDICAL REPRESENTATIVE - OTC-RX

Himalaya; Bolpur; On-site; INR 180,000 - 240,000; Full time

Job summary

Himalaya in India is seeking a Medical Representative to manage a defined territory with independent charge. You will work with PSOs, MRs & BMs and report to the Regional Manager.

You will implement promotional plans, promote products to doctors and retailers, build rapport, prepare coverage lists, and participate in market intelligence and launches.

Qualifications

• Responsibilities span territory sales, product promotion and reporting.

Responsibilities

• Achieve territory-wise sales targets.
• Prepare territory annual sales budget with RM.
• Implement promotional plans per guidelines.
• Identify priority products for promotion.
• Promote to doctors (target: 300) and procure orders.
• Build rapport with retailers and stockists (targets: 100).
• Prepare customer coverage list and update with RM.
• Maintain frequency with customers, doctors and institutions.
• Provide market insights and feedback on promotions.
• Launch new products as per guidelines.
• Conduct medical camps/seminars/doctor meetings to strengthen contacts and goodwill.
• Participate in seeding trials when required.
• Review performance and submit reports.

Job description

Job Description of

MEDICAL REPRESENTATIVE (MR)

The MR will report to the Regional Manager.

The MR will function:

• With independent charge of his territory
• As an associate with his colleagues—PSOs, MRs & BMs

The MRs job functions are:

1. To be responsible for achieving territory-wise sales targets.

1. To prepare his territory-wise annual sales budget together with the Regional Manager as per the objectives and guidelines.

1. Implement Company's promotional plans/strategies and utilize the promotional inputs as per the Company's guidelines.

1. In consultation with his RM, arrive at specific product promotion for priority products and improve business.

1. To do personal product promotion to the selected doctors (minimum 300), so as to generate and increase prescription demand and to procure orders.

1. To build rapport with retail chemists (minimum 100) and stockists to increase operational efficiency in the distribution and sales of the Company's products.

1. To prepare customer coverage list and update it meaningfully from time to time in consensus with the RM.

1. To maintain appropriate frequency with all classes of customers, doctors, hospitals, institutions and trade:

• To serve the customers needs
• To build personal & professional rapport
• To promote Company’s products according to current strategies
• To exploit potential business
• To enhance Company’s image.

1. To be a vital member of the Pharma Marketing intelligence system by:

• Providing information on changing trends in customer needs
• Providing feedback on the effectiveness of our product promotional strategies
• Reporting competitors' activities.
• Highlighting general market trends for future potential.
  • To participate in pre-launch and other market surveys and submit information.
  1. To launch new products as per Company's guidelines and strategies.
  1. To conduct medical camps/seminars/conferences and doctor meetings for:
  • Strengthening customer contacts
  • Generating goodwilln
  • Increasing Company’s business
  • Enhancing MRs personal & professional rapport.
  • Enhancing Company’s image.
  1. To participate and follow-up in seeding trials as and when required.
  1. To assess the potential of the institutions in his territory and recommend to

  RM/quote the appropriate rates as per Company's guidelines and then liaise with the ordering authority for the procurement of orders.

  1. To follow-up orders and ensure prompt collection of drafts in his territory according to Company's guidelines.

  16. To settle claims of stockists and retailers for breakage, expiry, spoilage after

  due verification and ensure destruction of such goods.

  17. To participate in various projects as and when they come up.

  18. To review his performance periodically as per guidelines

  19. To submit all reports, records, returns as required.