MEDICAL REPRESENTATIVE - OTC-RX

Himalaya; East Champaran; On-site; INR 246,000 - 391,000; Full time

Job summary

Himalaya in India is seeking a Medical Representative to manage a territory and report to the Regional Manager, collaborating with PSOs, MRs, and BMs.

The role emphasizes achieving territory sales targets, budgeting with the RM, implementing promotional plans, promoting products to doctors, and building strong rapport with retailers and stockists to boost distribution and prescriptions. It also involves market intelligence, new product launches, and regular field activities.

Qualifications

• Responsible for achieving territory-wise sales targets.
• Prepare territory-wise annual sales budget with Regional Manager.
• Implement promotional plans/strategies and utilize inputs per guidelines.
• In consultation with RM, determine product promotion for priority products and grow business.
• Conduct personal product promotion to doctors to generate prescriptions.
• Build rapport with retailers and stockists to enhance distribution and sales.
• Prepare customer coverage lists and update with RM guidance.
• Maintain appropriate frequency with customers: doctors, hospitals, institutions, and trade.
• Provide market intelligence: feedback on promotions, competitors and market trends.
• Participate in pre-launch activities and market surveys as required.
• Launch new products per guidelines and strategies.
• Conduct medical camps/seminars/doctor meetings to strengthen contacts and goodwill.
• Follow up on seeding trials and orders, liaise with ordering authority for procurement.
• Review performance and submit reports as required.

Responsibilities

• Achieve territory-wise sales targets.
• Prepare and monitor annual sales budgets with RM.
• Implement promotional plans as per guidelines.
• Promote priority products to doctors to increase prescriptions.
• Build rapport with retailers and stockists to improve distribution.
• Maintain customer coverage lists and frequent contact with customers.
• Provide market insights and feedback on campaigns and competitors.

Skills

Territory management

Sales budgeting

Promotional planning

Product promotion

Relationship building

Market intelligence

Market surveys

Product launches

Job description

Job Description of

MEDICAL REPRESENTATIVE (MR)

The MR will report to the Regional Manager.

The MR will function:

• With independent charge of his territory
• As an associate with his colleagues—PSOs, MRs & BMs

The MRs job functions are:

1. To be responsible for achieving territory-wise sales targets.

1. To prepare his territory-wise annual sales budget together with the Regional Manager as per the objectives and guidelines.

1. Implement Company's promotional plans/strategies and utilize the promotional inputs as per the Company's guidelines.

1. In consultation with his RM, arrive at specific product promotion for priority products and improve business.

1. To do personal product promotion to the selected doctors (minimum 300), so as to generate and increase prescription demand and to procure orders.

1. To build rapport with retail chemists (minimum 100) and stockists to increase operational efficiency in the distribution and sales of the Company's products.

1. To prepare customer coverage list and update it meaningfully from time to time in consensus with the RM.

1. To maintain appropriate frequency with all classes of customers, doctors, hospitals, institutions and trade:

• To serve the customers needs
• To build personal & professional rapport
• To promote Company’s products according to current strategies
• To exploit potential business
• To enhance Company’s image.

1. To be a vital member of the Pharma Marketing intelligence system by:

• Providing information on changing trends in customer needs
• Providing feedback on the effectiveness of our product promotional strategies
• Reporting competitors' activities.
• Highlighting general market trends for future potential.
  • To participate in pre-launch and other market surveys and submit information.
  1. To launch new products as per Company's guidelines and strategies.
  1. To conduct medical camps/seminars/conferences and doctor meetings for:
  • Strengthening customer contacts
  • Generating goodwilln
  • Increasing Company’s business
  • Enhancing MRs personal & professional rapport.
  • Enhancing Company’s image.
  1. To participate and follow-up in seeding trials as and when required.
  1. To assess the potential of the institutions in his territory and recommend to

  RM/quote the appropriate rates as per Company's guidelines and then liaise with the ordering authority for the procurement of orders.

  1. To follow-up orders and ensure prompt collection of drafts in his territory according to Company's guidelines.

  16. To settle claims of stockists and retailers for breakage, expiry, spoilage after

  due verification and ensure destruction of such goods.

  17. To participate in various projects as and when they come up.

  18. To review his performance periodically as per guidelines

  19. To submit all reports, records, returns as required.