PG India - Director- Media Planning

Publicis Groupe; Mumbai; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Publicis Groupe in Mumbai is seeking an experienced media planner to analyze data and design innovative strategies for clients. The ideal candidate will have over 8 years of media planning experience and a strong understanding of marketing and advertising. You will collaborate closely with clients to develop effective media plans, ensuring proper deployment of brand campaigns. Proficiency in media software like BARC and excellent communication skills are essential. Join us to make an impact in the media landscape!

Qualifications

• 8+ years media planning experience with regional/global accounts.
• Demonstrable experience building effective advertising campaigns.
• Understanding of marketing & media and how they operate.

Responsibilities

• Analyze data and design strategies to reach target audiences.
• Develop and assess media plans based on client objectives.
• Collaborate with clients to determine effective media channels.

Skills

Media planning

Client management

Communication skills

Strategic thinking

Project management

Tools

BARC Software

TAM

MAP

Job description

Company description

Publicismedia, a part of the PublicisGroupe, is a full service Media agency. We provide Digital & Media Mandates across industries and clients, covering Search Engine Marketing, Social Media Marketing, Online Reputation Management, Media Mandates TV, Print, Radio, Out of Home and more worldwide. With expertise and constant technology research, we ensure maximum visibility online and help integrate internet marketing into overall strategies. Our holistic approach generates meaningful sales leads from the internet, mobile, TV, Print, Radio, and Out of Home, boosting clients’ business rankings and sales.

Overview

Job Responsibilities:

• Analysing data, thinking creatively and designing innovative strategies to reach target audiences effectively.
• Assessing the impact and suitability of different media types to meet clients’ needs.
• Developing media plan options based on client objectives.
• Analyzing post‑campaign results and recommending refinements.
• Working with internal and external partners to evaluate, implement, and maintain media plans.
• Collecting and analyzing information on media channels such as newspapers, radio, magazines, TV, films, internet, outdoor posters, and digital billboards.
• Creating or recommending media strategies to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty.
• Collaborating closely with clients to understand their needs, objectives, and determine the best media channels for specific campaigns.
• Learning line functions, operations, management viewpoints, and organization processes, policies, and practices that affect each business phase.
• Ensuring correct deployment & implementation of
  • ongoing brand campaigns
  • Application tools on both strategic and implementation levels
  • Application of BARC Software and other media software at various stages

Competencies

• 8+ years media planning experience required, with a focus on strategic and operational planning and execution in regional/global accounts.
• Demonstrable experience building effective advertising campaigns.
• Marketing & Media understanding and knowledge of how marketing and advertising work.
• Working knowledge of media software such as BARC, TAM, MAP.
• Excellent interpersonal, communication and presentation skills.
• Strong client‑facing and project management skills.
• Efficient team player.
• Strong strategic thinking capabilities.

Knowledgeable about integrated planning concepts, approaches, and issues.

• Adaptive and keen to learn about the digital ecosystem.
• Familiar with timelines, processes, and needs of media implementation.
• Demonstrates critical thinking and problem solving.
• Capable of handling multiple projects and meeting tight deadlines under pressure.
• Supervisory skills.
• Technical proficiency with media systems and MS Excel, Word, PowerPoint.
• Integrates understanding into decision‑making for business outcomes.
• Filters and adapts options, applying good judgment to select ideas that produce the best results.
• Understands client business needs and strategic intent to build strong brands.
• Proficient in all syndicated and proprietary media applications.
• Keeps abreast of developments and trends in the media landscape.
• Ability to tap proprietary consumer insight applications or alternative sources for in‑depth analysis.