PG India - Director- Media Planning

Starcom Melbourne; Mumbai; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

Starcom Melbourne, based in Mumbai, is looking for an experienced Media Planner with over 8 years in media planning. The role involves developing effective media strategies, analyzing campaign results, and collaborating with clients to meet their needs. Candidates should have strong skills in communication, project management, and proficiency in media software like BARC and TAM. The position offers a dynamic working environment focused on strategic media solutions.

Qualifications

• 8+ years of media planning experience required with a focus on strategic and operational planning.
• Demonstrable experience building effective advertising campaigns.
• Strong client-facing and project management skills are essential.

Responsibilities

• Analyzing data and designing strategies to reach target audiences.
• Working with partners to evaluate and maintain media plans.
• Collaborating with clients to understand their needs and best media channels.

Skills

Media planning experience

Advertising campaign building

Interpersonal communication

Client management

Strategic thinking

Tools

BARC

TAM

MAP

MS Excel

MS Word

MS PowerPoint

Job description

Company description

Publicismedia, a part of the PublicisGroupe, is a full service Media agency. We provide Digital & Media Mandates across industries and clients, covering Search Engine Marketing, Social Media Marketing, Online Reputation Management, Media Mandates TV, Print, Radio, Out of Home and more worldwide. With expertise and constant technology research, we ensure maximum visibility online and help integrate internet marketing into overall strategies. Our holistic approach generates meaningful sales leads from the internet, mobile, TV, Print, Radio, and Out of Home, boosting clients’ business rankings and sales.

Overview

Job Responsibilities:

• Analysing data, thinking creatively and designing innovative strategies to reach target audiences effectively.
• Assessing the impact and suitability of different media types to meet clients’ needs.
• Developing media plan options based on client objectives.
• Analyzing post‑campaign results and recommending refinements.
• Working with internal and external partners to evaluate, implement, and maintain media plans.
• Collecting and analyzing information on media channels such as newspapers, radio, magazines, TV, films, internet, outdoor posters, and digital billboards.
• Creating or recommending media strategies to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty.
• Collaborating closely with clients to understand their needs, objectives, and determine the best media channels for specific campaigns.
• Learning line functions, operations, management viewpoints, and organization processes, policies, and practices that affect each business phase.
• Ensuring correct deployment & implementation of
  • ongoing brand campaigns
  • Application tools on both strategic and implementation levels
  • Application of BARC Software and other media software at various stages

Competencies

• 8+ years media planning experience required, with a focus on strategic and operational planning and execution in regional/global accounts.
• Demonstrable experience building effective advertising campaigns.
• Marketing & Media understanding and knowledge of how marketing and advertising work.
• Working knowledge of media software such as BARC, TAM, MAP.
• Excellent interpersonal, communication and presentation skills.
• Strong client‑facing and project management skills.
• Efficient team player.
• Strong strategic thinking capabilities.

Knowledgeable about integrated planning concepts, approaches, and issues.

• Adaptive and keen to learn about the digital ecosystem.
• Familiar with timelines, processes, and needs of media implementation.
• Demonstrates critical thinking and problem solving.
• Capable of handling multiple projects and meeting tight deadlines under pressure.
• Supervisory skills.
• Technical proficiency with media systems and MS Excel, Word, PowerPoint.
• Integrates understanding into decision‑making for business outcomes.
• Filters and adapts options, applying good judgment to select ideas that produce the best results.
• Understands client business needs and strategic intent to build strong brands.
• Proficient in all syndicated and proprietary media applications.
• Keeps abreast of developments and trends in the media landscape.
• Ability to tap proprietary consumer insight applications or alternative sources for in‑depth analysis.