Media Planner

Moksha Media Group; Gurugram District; On-site; INR 600,000 - 750,000; Full time

Job summary

Moksha Media Group is seeking a dynamic Media Planner to lead integrated media planning for digital and mainline campaigns in India. You will develop media plans, research audiences, analyze performance, and coordinate with strategy and client services to drive measurable outcomes.

Ideal candidates have 3–4 years in media planning, proficiency with GA4, Google Ads, and analytics tools, and strong Excel/PowerPoint skills.

Qualifications

• Bachelor's degree in Marketing, Mass Communication, Advertising, Media, or a related field.
• 3 to 4 years of experience in a media planning role within a media or advertising agency.
• Strong understanding of both Digital and Mainline media planning.
• Knowledge of media research tools such as BARC, IRS, Comscore, Similarweb, or equivalent is an advantage.
• Proficiency in Microsoft Excel and PowerPoint.
• Excellent analytical, presentation, and communication skills.
• Ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Develop integrated media plans across Digital and Mainline channels based on client objectives and target audiences.
• Recommend the optimal media mix, budgets, and phasing for campaigns.
• Conduct audience research, consumer behaviour analysis, and competitive benchmarking.
• Prepare annual, quarterly and campaign-specific media plans.
• Plan campaigns across Digital platforms (Meta, Google, YouTube, Programmatic, OTT, LinkedIn, X).
• Coordinate with performance marketing teams for execution and optimization.
• Work with analytics tools such as GA4, Meta Business Suite, Google Ads, Similarweb, and other planning tools.
• Plan campaigns across Television, Print, Radio, Cinema, Outdoor (OOH/DOOH), and Activation.
• Coordinate with media buying teams and publishers.
• Evaluate media proposals and negotiate value-added opportunities.
• Understand media consumption patterns across markets and audiences.
• Conduct category, market, and competitor analysis.
• Translate research into actionable media recommendations.
• Present media plans and insights to clients and internal teams.

Skills

Digital media planning

Mainline media planning

Audience research

Analytical skills

Client servicing

Budgeting

Education

Bachelor's degree in Marketing, Advertising, or related field

Tools

GA4

Meta Business Suite

Google Ads

Similarweb

Microsoft Excel

PowerPoint

Job description

Employment Type: Full-Time | Monday - Friday

Compensation: ₹6.0 LPA - ₹7.5 LPA (Based on experience and fit)

About the Role: Moksha Media Group is looking for a dynamic and analytical Media Planner to join our integrated media team. The ideal candidate should have hands-on experience in planning and executing both Digital and Mainline Media campaigns, with strong media strategy, planning, research, and client servicing capabilities. This role requires working closely with marketing & strategy to develop integrated media plans that deliver measurable business outcomes.

Key Responsibilities:

Media Planning:

• Develop integrated media plans across Digital and Mainline channels based on client objectives and target audiences.
• Recommend the optimal media mix, budgets, and phasing for campaigns.
• Conduct audience research, consumer behaviour analysis, and competitive benchmarking.
• Prepare annual, quarterly and campaign-specific media plans.

Digital Media:

• Plan campaigns across Meta, Google, YouTube, Programmatic, OTT, LinkedIn, X, and other digital platforms.
• Understand digital KPIs such as Reach, Impressions, CPM, CPC, CTR, CPV, CPL, CPA, ROAS, Frequency, and Engagement.
• Coordinate with performance marketing teams for campaign execution and optimization.
• Work with analytics tools such as GA4, Meta Business Suite, Google Ads, Similarweb, and other planning tools.

Mainline Media:

• Plan campaigns across Television, Print, Radio, Cinema, Outdoor (OOH/DOOH), and Activation.
• Coordinate with media buying teams and publishers.
• Evaluate media proposals and negotiate value-added opportunities.
• Understand media consumption patterns across different markets and audience segments.

Research & Insights

• Conduct category, market, and competitor analysis.
• Use industry tools and reports to identify consumer and media trends.
• Translate research into actionable media recommendations.

Client Management

• Participate in client briefings and internal strategy discussions.
• Present media plans, rationale, and recommendations confidently.
• Coordinate with internal teams to ensure seamless campaign execution.

Reporting & Analysis

• Prepare media plans, flowcharts, media schedules, and post-campaign reports.
• Monitor campaign performance and identify optimization opportunities.
• Present insights and recommendations to internal stakeholders and clients.

Desired Skills & Qualifications

• Bachelor's degree in Marketing, Mass Communication, Advertising, Media, or a related field.
• 3 to 4 years of experience in a media planning role within a media or advertising agency.
• Strong understanding of both Digital and Mainline media planning.
• Knowledge of media research tools such as BARC, IRS, Comscore, Similarweb, or equivalent is an advantage.
• Proficiency in Microsoft Excel and PowerPoint.
• Excellent analytical, presentation, and communication skills.
• Ability to manage multiple projects in a fast-paced environment.