Media Planning - Specialist

Annalect, Omnicom Media Group India Private Limited.; Pune District; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Annalect, Omnicom Media Group India Private Limited. in Pune invites a Media Planning Specialist to join our digital planning team.

You will collaborate with account managers, creative teams, and data analysts to craft effective media strategies that meet client goals. Responsibilities include analyzing briefs, audience insights, and industry trends; preparing plans, budgets, and presentations; and monitoring campaign performance to identify optimization opportunities.

Qualifications

• A full-time graduate degree.
• 4.5-6 years of experience in media planning or analytics.
• Experience across TV, OOH, Print, Radio and Digital planning.
• Familiar with syndicated research platforms.
• Strong analytics and attention to detail.
• Excellent written and verbal communication.

Responsibilities

• Support the planning team in strategizing and planning digital media campaigns.
• Analyze briefs, audience insights, competitive activity and trends.
• Prepare media plans, presentations, budgets, and planning documentation.
• Gather and analyze data from syndicated research and planning tools.
• Maintain planning documentation and data accuracy.
• Collaborate with activation, Ad Operations, analytics, and account teams.
• Monitor pacing and performance against metrics, and highlight optimizations.
• Prepare campaign reports and insights for internal and client reporting.
• Participate in meetings with research insights and follow-ups.

Skills

Analytical skills

Attention to detail

Cross-functional collaboration

Communication skills

Education

Graduate degree

Tools

GWI

ComScore

Vivvix

Prisma

Mbox

Job description

Overview

Join us at OGS

We are OGS—Omnicom's Integrated Solutions Engine that brings together a global talent community and connected capabilities in data, creative, media, commerce, and technology to build adaptive, future-ready solutions.

We are redefining the global capability center - not as an offshoring hub, but as a true inside edge. OGS is the place where the future is tested, built, and scaled for the world’s most ambitious agencies and clients.

With over 7000+ talented professionals in India, we are proud to be a diverse, inclusive, and collaborative community that thrives on innovation and excellence. Our teams work with some of the world’s most iconic brands, helping them move faster and achieve more—everywhere. We are growing rapidly and looking for passionate individuals to be part of this journey.

Let us build this, together!

Responsibilities

As Media Planning Specialist you will help the planning team strategize and plan digital media campaigns for our clients. You will collaborate with various teams, including account managers, creative teams, and data analysts, to develop effective and impactful digital media strategies that align with clients' goals and objectives

• Supporting the development of digital media plans by analyzing client briefs, audience insights, competitive activity and category trends.

• Assist planners and managers in preparing media plans, presentations, and planning documentation including budgets, flowcharts, and planning spreadsheets.

• Gather and analyze data from syndicated research and planning tools such as GWI, ComScore, Nielsen, or other industry sources to inform planning decisions.

• Maintain and update media planning documentation, ensuring accuracy of data entry, taxonomy coding, and campaign details.

• Collaborate with internal teams including activation, Ad Operations, analytics, and account teams to support campaign execution.

• Monitor campaign pacing and performance against key metrics such as impressions, CTR, engagement, and conversions, highlighting optimization opportunities.

• Prepare campaign reports, summaries, and insights to support internal discussions and client reporting.

• Participate in internal meetings and planning discussions, providing research insights, documentation support, and follow-ups.

Qualifications

• A full-time graduate degree

• 4.5-6 years of experience in media planning across channels, marketing analytics or campaign operations (agency experience preferred)

• Basic understanding of marketing channels such as TV, OOH, Print, Radio, along with expertise in Digital media planning

• Familiarity with media planning tools and syndicated research platforms such as GWI, ComScore, Vivvix, Prisma and Mbox.

• Strong analytical skills and attention to detail with the ability to work with large datasets

• Ability to collaborate with cross-functional teams and manage multiple tasks in a fast-paced environment

• Proficiency in Microsoft Excel, Word, and PowerPoint

• Strong analytical skills and logical reasoning to manage daily deliverables

• Excellent written and verbal communication skills